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Job Title


Account Executive


Company : B101 5wbqb


Location : Wadena, MN


Created : 2024-07-07


Job Type : Full Time


Job Description

The Account Executive is responsible for selling advertising to clients and developing new business relationships by prospecting, developing and selling new direct-business accounts, making sales presentations, performing collections, maintaining client relations and sales. Job Responsibilities * Meet and exceed monthly, quarterly, and annual budgets including spot, digital, and new direct business. Prospect new businesses on a weekly basis. * Prepare and complete sales presentations with decision makers. * Make presentations to include a customer needs analysis, research and supporting documentation, and creative business solutions. * Follow up and close all pending business in a timely manner. * Update General Manager weekly on progress of pending business. * Work closely with other departments in creating effective promotional sales solutions for clients. * Create and make presentations to agency personnel, including selling and pre-selling the station audience attributes. * Provide exceptional customer service to direct and agency accounts. Personally contact each active account regularly- defined as an in-person meeting, including the presentation of pertinent sales information. * Obtain credit approval for new accounts. * Ensure all accounts are paid in a timely manner. Follow up and assist in the collection process for past due accounts. * Utilization of and proficiency with Sales software. * Attend special events, such as remotes and broadcasts, which involve clients. These events may occur after business hours and on weekends. * Complete all written business requirements within established deadlines. These requirements include but are not limited to:forecast reports, pending business updates, written orders and advertising copy. * Attend and participate in weekly sales staff meetings, individual meetings with manager and other necessary meetings and training as required by management. * Have a thorough understanding of rates, promotions, inventory, and personnel. Continue to learn and stay abreast of trends in digital and broadcast advertising industry. * Maintain regular, reliable attendance. * Work cooperatively and collaboratively with others. Build working relationships with co-workers, customers, vendors and the general public. * Complete other duties as requested and needed. Qualifications * Previous sales, advertising, digital sales, or media experience preferred. * Knowledge of, and familiarity with, (or ability to learn) broadcasting and digital terminology and methodology preferred. * Ability to understand the features and benefits of advertising and competitive media. * Familiarity with Microsoft Word for Windows; sales software knowledge helpful. * Excellent written and oral English language communication skills. * Experience developing presentations for the purpose of direct-business selling and ability to effectively present and communicate. * Ability to respond to questions appropriately and think on feet. * Establish and maintain customer relationships; communicate effectively with a wide range of personalities in a professional and courteous manner. * High level of initiative and ability to work independently required. * Must have reliable transportation, a valid driver's license and a safe driving history as determined by the Company for the purpose of meeting clients and attending events. Driving record will be checked. * Demonstrate effective negotiation and closing techniques. * Strong analytical skills, good judgment, and a "positive can do attitude" are required. * Ability to read, hear and speak clearly and follow both oral and written direction. * Ability to think critically, analytically, creatively and logically; and to articulate information in clear, concise manner to others. * Ability to work evenings and weekends. * Clean driving record. Driving record will be checked. * Physical Requirements: Manual dexterity and fine motor skills to manipulate computer keys and general office equipment (telephone, copier, etc.). Sit and/or stand for extended periods of time. Average pushing and pulling, bending and stooping. The Company may make reasonable accommodations to facilitate the ability to perform essential job function.