Job Title

Company name: Atlas Copco Korea Co., Ltd. Date of Posting: September 30, 2024 Last date to apply: November 30, 2024 Job Title: Specialist_MarketingDivision: Oil-free Air (OFA)Reporting to: Manager_MarketingLocation: PangyoPURPOSE OF THIS JOBDevelop marketing leads and OFA brand leadership by holistic promotional activities from ideation to implementation.Responsible for market research and sales analysis including reporting.Develop and implement value propositions based on customers' needs to maximize market share and profitability.DUTIES & RESPONSIBILITYSales Leads Development (Digital marketing and marketing promotion)Develop and implement holistic digital and other promotional activities in collaboration with product specialist and corporate communication team by annual marketing plan.Increase marketing leads by discovering and distributing various digital contents such as campaigns, new product introductions, existing product benefits, customer stories, pain point solutions, and tips on various social media and Atlas Copco's website, as well as offline activities planning (e.g., fairs, seminars, associations, customer events, etc.).Manage OFA's website with industry resources that engage customers and provide them with an informative and entertaining experience, allowing them to easily get the information they need.C4C management (CRM tool)Accurate data management (visit, opportunity, leads, quotation, etc.) in C4C through proactive communication with sales teams.Analyze C4C data regularly, define and propose development points to OFA sales team.Develop, input, and follow up on sales leads in C4C.Market and Sales AnalysisEstimate and track compressor market size and share in Korea.Define and analyze markets/customers by industry, application, territory, product, competition, etc., in collaboration with product specialists and sales team.Devise methods and procedures for obtaining, maintaining, and updating market-related data and reporting the results of research and analysis for new business lead generation.Prepare and follow up on development and action plans by working closely with the marketing and sales team to boost OFA sustainable business development.ReportingReport and share all marketing promotional activities and market research regularly.Prepare and support business strategy building.Regular OFA reports (e.g., sales and C4C) and variable sales statistics data by request.QUALIFICATIONS[Experience/Education]Minimum 5 years of work experience in B2B industrial marketing.Preferred deep knowledge of industrial compressors and their market, or similar industrial equipment experience.Bachelor's degree in business or marketing preferred, or similar via work experience.[Knowledge/Skill]High level of proven market and sales analysis (e.g., 3C, STP, SWOT, etc.), well-structured data, and project management skills.High expertise in marketing mix, B2B marketing funnels, and digital marketing.Proficient in computer literacy (CRM - C4C or Salesforce/MS Office including Power BI).Fluent in English, both written and spoken.Excellent interpersonal and communication skills.Good team player, self-leadership, agile approach.KPIsC4C ManagementMarket Research and Various Sales Reports* Submission of a recommendation letter along with CV preferred.* Please submit only the minimum personal information required for the recruitment process.Where will your passion take you?Any additional information you require for this job can be found in the below text Make sure to read thoroughly, then apply.At Atlas Copco, we believe in challenging the status quo, always looking for a better way. Our leading-edge technology and close customer collaboration enable us to innovate for a sustainable future.We believe that passionate people make it happen. With us, you have the authority to act and many opportunities to create lasting results.We offer a wide range of interesting job roles and many opportunities to grow. This is where it begins - Join us at the Home of Industrial Ideas.#J-18808-Ljbffr