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Are you looking for a unique opportunity to be a part of something great? Want to join a 20,000-member team that works on the technology that powers the world around us? Looking for an atmosphere of trust, empowerment, respect, diversity, and communication? How about an opportunity to own a piece of a multi-billion dollar (with a B!) global organization? We offer all that and more at Microchip Technology, Inc. People come to work at Microchip because we help design the technology that runs the world. They stay because our culture supports their growth and stability. They are challenged and driven by an incredible array of products and solutions with unlimited career potential. Microchip's nationally-recognized Leadership Passage Programs support career growth where we proudly enroll over a thousand people annually. We take pride in our commitment to employee development, values-based decision making, and strong sense of community, driven by our Vision, Mission, and 11 Guiding Values; we affectionately refer to it as the Aggregate System and it's won us countless awards for diversity and workplace excellence. Our company is built by dedicated team players who love to challenge the status quo; we did not achieve record revenue and over 30 years of quarterly profitability without a great team dedicated to empowering innovation. People like you. Visit our careers page to see what exciting opportunities and company perks await! Job Description: We are seeking a Product Line Marketing Manager with a strong background in Controller Area Network (CAN) and Local Interconnect Network (LIN) technologies to join our dynamic team. The ideal candidate will be responsible for driving the success of our CAN/LIN product line, catering to both industrial and automotive markets. This role requires a blend of technical expertise, product definition experience, and negotiation skills to effectively manage and grow the product portfolio. Key Responsibilities: 1.Define and execute the product strategy and roadmap for the CAN/LIN product line. 2.Conduct market research and competitive analysis to identify trends and opportunities for product innovation and enhancements. 3.Collaborate with engineering teams to define product requirements and specifications that meet customer needs and market demands. 4.Develop comprehensive go-to-market plans, including positioning, messaging, and launch strategies. 5.Engage with key customers and sales teams to promote the product line, gather feedback, and identify custom requirements. 6.Monitor and manage product lifecycle, including pricing strategies, margin analysis, and inventory levels. 7.Provide training and support to sales and applications teams to enable effective selling of the product line. 8.Analyze sales performance and market trends to adjust strategies and drive product line growth. 9.Work closely with cross-functional teams, including design, applications, architecture, and sales, to ensure product success and customer satisfaction. Requirements/Qualifications: Bachelor's degree in Electrical Engineering, Automotive, or a related field. An MBA degree is a plus. *Minimum of 5 years of experience in product marketing or product management, specifically with CAN/LIN products. *Strong technical knowledge of CAN/LIN protocols and applications in industrial and automotive markets. *Proven experience in product definition and launching successful products. *Excellent negotiation skills with a track record of successful customer management. *Strong analytical and strategic thinking abilities. *Exceptional communication and presentation skills. *Ability to travel as needed to support product line objectives. Travel Time: 0% - 25% Physical Attributes: Crouching, Feeling, Hearing, Kneeling, Other, Pulling, Pushing, Reaching, Seeing, Stooping, Talking, Works Alone, Works Around Others Physical Requirements: 80% Sitting, 10% Standing, 10% Walking Microchip Technology Inc is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. For more information on applicable equal employment regulations, please refer to the EEO is the Law Poster and the EEO is the Law Poster Supplement. Please also refer to the Pay Transparency Policy Statement.