Job Title

Lead Generation Specialist Essential Functions Track, manage, and report on leads in the CRM system. Distinguish quality leads through a series of logical questions and filtering process and pass qualified leads to appropriate personnel to pursue opportunities. Produce and analyze Win/Loss follow-up, ROI reports, close ratios, monthly reports,and other management reporting as required. Execute marketing programs to include use of telemarketing, direct mail, working with assigned and unassigned accounts. Manage client lists as they move from unassigned, and assigned status. Manage process and technology implementation projects for CRM system. Gather, document, and communicate ongoing business/technology requirements internally and to technology vendors. SEO, Assist with Web Design, Google Analytics, Google Search Console Social Media - Growth initiatives, Reporting Knowledge Skills and Abilities Ability to apply use of CRM software to analyze and measure performance utilizing business analytics tools. Advanced computer, software, and internet skills are required Must have strong verbal and written communication skills. Must have interpersonal skills sufficient to work cooperatively with clients and client facing employees to execute the lead generation responsibilities. Must have acceptable attendance to meet all company standards and requirements. Education and Experience Proof of high school diploma or General Education Degree (GED). Bachelor Degree in Business/Marketing or related field. CRM System Administration Experience preferred. Software and/or process implementation experience preferred. Call Center experience preferred. Strong phone skills required. Must be able to communicate (speak, read, comprehend, write) in English Valid driver's license.