Job Title

POSITION OVERVIEW: Assistant Manager performs a broad range of public relations and influencer activities in support of the brand. Position reports directly to the Executive Director of DTC North America. This role is temporary starting early October lasting for 6 months. The hours are part time, 24 hours per week.PRIMARY RESPONSIBILITIES: •Assist with PR and multi-tiered influencer strategies to deliver positive ROI & achieve brand KPIs.•Help execute impactful communication plans/assets including calendars, press kits, and traditional media/influencer events; working closely with Marketing to ensure priority launches and key messaging. •Pitch and secure top-tier media opportunities including broadcast, print, online and social media coverage, interview requests. •Help identify, cultivate and maintain meaningful relationships with a broad spectrum of editors, bloggers, makeup artists and influencers across YouTube, Instagram and other relevant platforms, utilizing Tribe Dynamics and other data sources. •Grow network of strong brand advocates through ongoing outreach and communication of new product launches & continuous product seeding. •Support development of PR toolkit needs including NA specific press releases, media alerts, pitches, artistry tips and other relevant needs. •Regularly monitor and track traditional and influencer coverage on all editorial and social platforms, and compile necessary reports to be shared with internal teams and senior management on weekly basis. •Maintain organized and detailed reports that track all key brand KPIs (Impressions, EMV, etc.) and update on a weekly basis. •Help fully execute all influencer partnerships that ensure on-brand messaging and creative aesthetic with development of briefs, product mailings, and gifting. •Support tracking all paid influencer partnership activity with understanding of best performers based on KPIs, ROI to make recommendations for future activity and partnerships. •Regular competitive research of influencer activations, traditional media outreach, coverage and press kit mailings. •Maintain magazine library, ensure all current monthly and weekly magazines are collected and monitored on a weekly basis. •Stay current with best practices, strategies, and industry standards related to Influencer Marketing, PR, and social media. •Work closely with marketing, ecommerce, & retailer teams to leverage influencer content across owned social media, brand website, and retailer channels- ensuring an integrated approach to brand communication and content across owned, paid, and earned channels. •Work closely with Education to pitch media interviews to support new launches, trends, and core business. •Coordinate vendor relationships to create mailing materials for both product launches and ongoing brand campaigns as needed. •Responsible for managing and executing PR mailing programs, fulfilling product requests, inventory ordering, organization of PR closet and maintaining PR supplies. •Responsible for all departmental administrative duties including organizing PR files, maintaining PR supplies, tracking budget invoices, executing mailings, fulfilling product request, product ordering and maintaining PR closet. •Support 360 consumer engagement launch activations QUALIFICATIONS: •Experience in influencer relations with identifying partners, building relationships and developing programming / content globally •Demonstrate relationships with influencers and experience in digital platforms, content development, PR, social media, editorial and consumer marketing •Active within social media and digital platforms in a global capacity •Has a foundational understanding of the editorial / media landscape across online, social, print and TV •Strong interpersonal and communication skills •Excellent team player with the ability to build, foster and nurture supportive and collaborative relationships with a range of leadership •Outstanding written, oral, and presentation-based communications skills •Highly-organized and detail-oriented, with a strong ability to manage multiple projects simultaneously in a fast-paced environment •An 'early adopter' of digital trends, and has a passion for digital projects with a keen eye for design and user experience •Consistent quality, attention to detail and a results-oriented mindset •Relevant public relations, communications, social media and influencer marketing experience •Minimum Years of Experience: 5+ years •Minimum Education level: Bachelor's Degree