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Digital Marketing Lead - Full Time | Remote (Grand Rapids, MI)About NextpointNextpoint Design is a digital product design agency based in West Michigan. We specialize in crafting exceptional customer experiences through embedded UI, mobile, and web app design. Our mission is to transform business goals into compelling, user-centric experiences. Our services span from customer experience playbooks and digital prototyping to comprehensive UX/UI design, product mapping, and market and user research. Whether it's detailed screen layouts, user insights, or a fully realized product vision, Nextpoint Design guides our clients every step of the way, aligning their overall vision with tangible outcomes.At Nextpoint Design, we're not just responding to current market demands"”we're anticipating our clients' future needs. Our diverse team of creative thinkers, strategists, and designers is committed to pushing the boundaries in embedded product screens, online platforms, web apps, and mobile applications.Position OverviewWe are seeking a dynamic Digital Marketing Leadwith a robust focus on e-commerce"”a professional who is as comfortable leading strategic initiatives as they are rolling up their sleeves to execute them. This role demands a seasoned expert with deep e-commerce experience, proven leadership in both management and hands-on execution, and a keen ability to collaborate with subject matter experts (SMEs). Strong communication, leadership, and a sense of accountability are crucial in this fast-paced environment.Key ResponsibilitiesE-Commerce Content MarketingStrategize & Execute:Develop and implement high-impact e-commerce marketing strategies that align with client objectives and drive online sales.Day-to-Day Management:Oversee daily e-commerce activities, ensuring seamless execution across all platforms while personally handling key tasks.Content Creation:Craft and manage engaging content"”including product descriptions, landing pages, and promotional materials"”aimed at maximizing e-commerce success.Collaborative Optimization:Partner with design and development teams to enhance website user experiences and boost conversion rates.Search Engine Optimization (SEO)Audits & Optimization:Conduct in-depth SEO audits and implement improvements that enhance search visibility and organic traffic.Tactical Implementation:Lead the optimization of product pages, meta tags, and internal linking structures to drive strategic, actionable outcomes.Data-Driven Adjustments:Monitor and analyze SEO performance, making ongoing improvements to elevate e-commerce results.Social Media & AdvertisingStrategize & Implement:Develop and execute social media campaigns tailored to e-commerce goals, including content creation and paid advertising strategies.Active Engagement:Manage social media accounts, engage with followers, and optimize campaigns in real-time to maximize ROI.Platform Specialization:Focus on key e-commerce platforms like Instagram, Facebook, and Pinterest, ensuring that content resonates with target audiences.Ad Management:Take an active role in managing and optimizing advertising campaigns and accounts.CopywritingDevelop & Refine:Write compelling, conversion-focused copy for product pages, emails, and ads, ensuring alignment with SEO best practices.Quality Assurance:Meticulously edit and proofread content to maintain accuracy, consistency, and brand voice.Collaborative Design:Work closely with UX/UI designers to create content that elevates the user experience and drives engagement.Leadership & CollaborationLead by Example:Demonstrate hands-on leadership by actively participating in strategy and execution, moving projects forward.SME Coordination:Identify and manage specialized contractors or SMEs for specific tasks, providing clear guidance and support.Foster Collaboration:Build a collaborative environment by working closely with cross-functional teams to deliver comprehensive e-commerce marketing solutions.Qualifications5+ years of experience in digital marketing with a strong emphasis on e-commerce.Bachelor's degree in Marketing or a related field.Certifications in digital marketing, particularly in search and paid social (e.g., Google Ads, Facebook Blueprint).Proven track record in managing and executing e-commerce strategies that deliver measurable results.Proficiency with e-commerce platforms (e.g., Shopify, WooCommerce, Magento) and analytics tools (e.g., Google Analytics, Hotjar).Exceptional leadership, communication, and interpersonal skills with a hands-on approach.Strong analytical skills with a data-driven decision-making mindset.Highly organized, detail-oriented, and capable of managing multiple projects simultaneously.A passionate leader with a talent for mentoring and developing team members.Nice to HaveVisual Direction:Ability to provide visual direction and guidance, enhancing the overall aesthetic quality of marketing materials.Adobe Creative Suite:Experience with Adobe Creative Suite, particularly in creating visually compelling content that aligns with brand identity.A/B Testing & Conversion Rate Optimization (CRO):Proficiency in designing and executing A/B tests, along with a strong understanding of CRO strategies to optimize user journeys and increase conversions.Email Marketing Expertise:Familiarity with email marketing platforms such as Mailchimp, Klaviyo, or HubSpot, with experience in crafting and optimizing campaigns for e-commerce success.Marketing Automation Tools:Experience with marketing automation tools like HubSpot, Marketo, or ActiveCampaign to streamline processes and enhance campaign effectiveness.Customer Journey Mapping:Ability to map out customer journeys, identifying key touchpoints to improve user experience and drive engagement.Basic HTML/CSS Knowledge:A foundational understanding of HTML and CSS for making quick, effective edits to websites or landing pages as needed.Video Marketing:Experience in creating and promoting video content, especially for social media and e-commerce platforms, to boost brand visibility and customer engagement.Multilingual Skills:Fluency in an additional language relevant to your market (e.g., Spanish, French, German), which can be advantageous for international campaigns.Influencer Marketing:Experience in managing influencer relationships and campaigns, leveraging partnerships to expand reach and credibility.Affiliate Marketing:Knowledge of building and managing affiliate programs to generate additional revenue streams.Data Privacy Knowledge:Familiarity with data privacy regulations (e.g., GDPR, CCPA) to ensure compliance in marketing practices, especially in handling customer data.