Job Title

John Anthony Wine & Spirits is a high-growth company in Napa Valley. Our portfolio includes JaM Cellars, John Anthony Vineyards, Serial Wines, and Weather Wines, which have received multiple 90+ scores and top Nielsen ratings. To fuel growth, we seek a rockstar digital marketer to join our skilled team. The ideal candidate is passionate about consumer connection, highly creative, curious, analytical, and an exceptional team player. In return, we offer an exciting career with competitive benefits and growth opportunities.Salary range: $65k-$80k + benefits. City of Napa based.Key Responsibilities:Support Brand Manager to optimize mid and lower funnel metrics for Premium Brands including JaM Cellars, makers of Butter Chardonnay, and other portfolio brands under $25. Primary metrics include engagement; traffic; community to drive brand consideration; intent to purchase; and advocacy.Marketing ecosystem creation and management including social media, website, blog and email marketingLead evergreen and campaign content strategy, content planning, and daily execution across brand touchpointsLead social listening and responding, in addition to national customer inquiries in email and textOversee photoshoot execution for content across owned channels including shot list development,purchasing and managing props and wardrobe, craft services, securing models and additional tasks asrequiredManage and optimize website updates to align with brand goals, including SEOOversee partners for owned media channels: website, copywriting, experts, branded items, brandcollaborationsMonthly and quarterly reporting; annual planningBudget Management: social advertising, giveaways, site updates, creator collaborationsAdditional tasks as required based on business needsQualifications:• Bachelor's degree REQUIRED; Marketing major STRONGLY PREFERRED1-3 years marketing experience REQUIREDBeverage alcohol experience DESIREDExceptional organizational, communications and creative writing skillsPassion for social media and content creationFluent in: Meta Business Manager; Wordpress; SEO tactics; Google Analytics, Sprout Social