Job Title

We are in search of future media leaders that will help build the vision and be a driving force in Doner Media's growth and innovation! Doner Media is seeking a highly motivated individual to join our team as a Digital Marketing Senior Analyst, in charge of executing digital analytics, reporting, dashboarding and strategy to fuel more valuable insights and drive results for our clients.This vital role will play a critical role in the development insights and strategies but also have a voice in the overall vision for Doner Media. At Doner, we don't think of analytics as the last step of the process, but rather a valuable input into the strategy. Have you ever thought "I have a better way" or "If it were up to me, I'd do it differently?" Well then this role is for you! The Digital Marketing Senior Analyst role is perfect for someone who love data, analytics, and digital marketing and media and wants to work in an environment where they can not only contribute but also learn and grow in their role and career.What You'll Do:You will be a digital analytics artist who loves using digital media data to create compelling analysis, reporting, and dashboards to a storyline shine with insightful and data-driven actionable insights Create presentations for with multiple streams of work related to Strategic Analysis, Digital Program/Campaign Reporting, and Digital StrategyDevelop, manage, and run weekly/monthly/quarterly monitoring, measuring, and evaluating program/campaign performance analytics and optimize/advise on optimization and strategies to drive performanceSkilled and passionate about analyzing digital marketing data and campaigns, identifying measurable results, and presenting strategic recommendations and learnings to internal partners and clientsLead development of reporting dashboards (via Looker, Power BI, Excel, PowerPoint), update reporting templates, and create storylines from the dataWork cross functionally across the Doner Media Team and Doner Partner Network to distil raw digital media data into actionable insights for digital media strategy, identify key trends, and highlight opportunities via digital analytics and campaign analysisWill look to grow and expand their capabilities via learning new skills and staying up to date on the latest trends, innovations, and digital best practices. Hard Skills You'll Need To Succeed:1-3 years of experience in analytics and reporting roles using digital marketing and media data Bachelor's degree required in Marketing, Statistics, or a related fieldStrong skills in creating dashboards and reporting via data visualization tools (especially Looker, Power BI, Tableau, etc) and mastery of Excel and PowerPointProven track record of creating high quality, visually engaging reports and dashboardsExperience in unstructured raw data (often messy or incomplete) in various formats (log files, databases, CSV, etc.) and functional in SQLDirect experience completing in-depth analysis and development of clear recommendations for internal business partnersProficiency with Google digital marketing suite tools (including but not limited to: Google Ads, Google Analytics, etc.)Comfortable analyzing data from various social media platforms (LinkedIn, Facebook, Twitter, Instagram, YouTube, etc.).Knowledge of Ad Platforms (including but not limited to): Google Ads (Search, Display, Video, Re-targeting), Facebook/Instagram, LinkedIn, Twitter, Pinterest, The Trade Desk, etc.Functional understanding of digital data collection (using Funnel.IO) and website tagging infrastructureStrong understanding of modern SEO/SEM practices, Google Analytics, G4, Google Tag Manager, Google Data Studio, Google Search Console, etc.Soft Skills You'll Need To Succeed:Strong communication skills (PPT, visual story telling) allowing individual to explain strategy and executional approachCollaborative way of working People-first mentality and approach to teamStrong client-facing experience and confidenceExcellent relationship building, diplomacy, and decision making skills with the ability to think creativelyNice to HavesDigital media agency experienceBrand marketing experienceABM (account base marketing) strategy and platform experienceStrategy and/or Management ConsultingExperience in SQL, R and/or Python, MS Azure, Alteryx