Position Overview The Social Media and Marketing Manager is part of our vision to pioneer the future of sports and entertainment. This role will focus on developing, creating, publishing and analyzing digital content performance for Long Island Rough Riders, of the USL League Two and W League, as well as affiliate clubs and brands. The position will help tell a brand story and grow key audiences through the strategic use of social media platforms, websites, mobile and print applications as well as in-market activations. This is a highly collaborative role that will work across all revenue and brand areas to determine how best to apply content themes and stories to support the business. Essential Duties and Responsibilities Plan, create and publish social media content designed to engage, increase brand affinity and drive growth across LIRR social media channels including X, YouTube, Instagram, Facebook, TikTok and LinkedIn. Craft and publish copy across social media, web and mobile platforms that tells a brand story and supports connected marketing campaigns. Maintain an active presence across all social media channels to actively engage and respond to necessary comments. Manage a content publish calendar that organizes planned and emerging initiatives, that is accountable to process and shareable to those in need. Collaborate with internal graphic design, video production, photography resources to produce quality content that fits a strategic content plan and its intended audience. Monitor and report on content performance to further guide content strategy as well as inform various areas of the business of fan/customer sentiment and audience analysis. Develop and activate content plans around live events such as Long Island Rough Riders games, community activations, live concerts/shows and fan activities. Regularly engages with players, Coaches, Soccer Operations staff, broadcasters, alumni, and other key contributors to content initiatives, while also supporting their personal brand endeavors Design and implement multi-channel marketing campaigns to drive ticket sales, event attendance, and youth program registrations. Collaborate with leadership to align marketing efforts with brand goals. Develop creative advertising and promotional materials, both digital and print. Oversee email marketing campaigns, newsletters, and community outreach initiatives. Support sponsorship activations by developing co-branded content and ensuring sponsor deliverables are met. Support the identification and relationship building with local businesses and com The Social Media and Marketing Manager is part of our vision to pioneer the future of sports and entertainment. This role will focus on developing, creating, publishing and analyzing digital content performance for Long Island Rough Riders, of the USL League Two. They will help tell a brand story and grow key audiences through the strategic use of social media platforms, websites and mobile applications. This is a highly collaborative role that will work across all revenue and brand areas to determine how best to apply content themes and stories to support the business. Essential Duties and Responsibilities Plan, create and publish social media content designed to engage, increase brand affinity and drive growth across LIRR social media channels including X, Instagram, Facebook, TikTok and LinkedIn. Craft and publish copy across social media, web and mobile platforms that tells a brand story and supports connected marketing campaigns. Maintain an active presence across LIRR social media channels to actively engage and respond to necessary comments. Manage a content publish calendar that organizes planned and emerging initiatives that is accountable to process and shareable to those in need. Collaborate with internal graphic design, video production, photography resources to produce quality content that fits a strategic content plan and its intended audience. Monitor and report on content performance to further guide content strategy as well as inform various areas of the business of fan/customer sentiment and audience analysis. Develop and activate content plans around live events such as games, community activations, live concerts/shows and fan activities. Regularly engages with players, Coaches, Soccer Operations staff, broadcasters, alumni, and other key contributors to content initiatives, while also supporting their personal brand endeavors Minimum Qualifications 2+ years of professional experience working in marketing; experience in a high-performing marketing organization or sports and entertainment organization is a plus. Bachelor's degree or equivalent combination of education and/or experience required. Aligned with our Principles and in particular: A master collaborator with a team-first mentality who can work in a consultative manner A believer in creating exceptional experiences Someone that appreciates diversity of thought and seek different perspectives to solve problems A strong advocate for process and project management Experience managing social media channels within the sports and entertainment industry. Demonstrable working knowledge of the latest social media/online culture, jargon and technical features. Digital publishing/CMS experience and basic HTML knowledge. Knowledge of the Adobe Creative Suite. An excellent written and verbal communicator that is comfortable sharing ideas across functions, and to different levels of the organization Multi-tasker that is comfortable in an environment of ambiguity, where decisions need to be made quickly. Self-starter that can work independently and show initiative to solve problems in new ways but communicates and pitches to Management for campaigns. Attention to detail is a must. Be results-oriented and demonstrate strategic instincts. Proficiency in Microsoft Office applications; Knowledge of Photoshop, InDesign and/or Illustrator a plus. Physical Requirements Ability to sit, stand and utilize a computer for extended periods of time Communicate via phone and email with a variety of individuals Ability to bend at the waist, reach overhead and lift up to 15 lbs with or without accommodation Physically navigate stairs and stadia at LIRR facilities during normal work hours and events with or without accommodation Ability to work occasional extended hours including nights, weekends, holidays (all with advance notice) May be required to travel to other company locations May be required to attend conferences, events, and training sessions within the NY Metro or other in- or out-of-state locations. What We Offer Competitive compensation (base salary and variable incentive plan) Minimum of 10 Paid Holidays and Wellness Days per year League & partner discounts Central office location in at the heart of Long Island; convenient access to NYC major highways and free parking An inclusive culture which values diversity of background and a passion to improve our LIRR's commitment to change with impact on our community and industry Potential for flexible scheduling and telework opportunities This position is not eligible for U.S. work authorization sponsorship. Our Commitment to Diversity, Inclusion & Belonging Here at LIRR, we recognize and celebrate that individuals come with a wealth of experience and talent well beyond any list of required skills and qualifications - in fact, we believe diversity of backgrounds and skills, combined with passion, are the most important keys to meaningful innovation and excellence. Therefore, we encourage people from all backgrounds to apply to our positions. Please let us know if you require accommodation during the interview process. Equal Opportunity Employer Long Island Rough Riders is an equal opportunity employer. We accept our responsibility to make employment decisions without regard to race, religious creed, color, age, sex, sexual orientation, gender identity, gender expression, national origin, marital status, medical condition as defined by state law (genetic characteristics or cancer), physical or mental disability, military service or veterans' status, pregnancy, childbirth and related medical conditions, genetic information, or any other classification protected by applicable federal, state, and local laws and ordinances. Job Questions: Are you able to work non-traditional hours, including nights, weekends, and holidays as necessary? Are you currently able to work legally in the United States? Why are you the best candidate for this position?
Job Title
AEG | Social Media and Marketing Manager