HEAD OF DIGITAL MARKETING & SALESExciting Opportunity for a Visionary Digital Leader!RoleStep into a pivotal role with an internationally recognized mobile and telecom giant, where your expertise will shape the digital future and drive significant revenue growth. This is a rare opportunity for a digital-focused commercial leader to make an indelible impact by:Owning the digital strategy and overseeing the highest-ranking U.S.-based position for commercial operations and digital sales.Leading top-tier teams including the National Channel Sales Manager and VP of Retail Sales to innovate and excel.Generating substantial revenue through digital and eCommerce channels, harnessing cutting-edge strategies in a dynamic and fast-paced industry.Located in the NJ/NYC area with some travel required, this role offers the chance to spearhead transformation and growth in a global powerhouse.ResponsibilitiesDesigning and implementing digital strategy as part of the company's broader business and marketing plans, building affinity and leading demand generation.Liaising with senior management to draw up, marketing innovation strategy set corporate goals and maximize budget value.Liaising with third parties like digital agencies and software vendors to optimize channels, lead gen, bidding and targeting strategies. Researching and analyzing performance drivers to improve future campaign profitability/growth and contributing towards yearly marketing budgets, KPIs and sales forecasts Building and leading the digital team to plan, create and implement a comprehensive comms and social media strategy to increase reach, number of followers and engagement, and ultimately to drive revenue. Designing campaign, content and video strategies that transmit the organization's goals and objectives together with the Marketing team. Upgrading the organization's digital capabilities with key stakeholders, as well as implementing best practice social media and digital marketing trends for profitable growth. Planning and leading team building/recruitment strategies. Skills, Knowledge And Experience15+ digital experience with record of building online capability and innovating in pre-existing businesses with established marketing channels.Ideally have Telecom, mobile services, and/or Mobile Virtual Network Operator (MVNO) experience.Experience with online subscription based products.A degree (or equivalent) in digital marketing or business studies and IDM or CIM certified ideal. Excellent knowledge of SEM, CMS and CRM management and eCommerce and MarTech innovation.You'll be confident at interpreting complex data and drawing out insights for business growth and optimization.Experience in implementing a growth plan to drive change and opportunities for collaboration within an organization. Experience delivering KPIs, measurable output and financial results.Excellent project management, communication and people skills. Management experience in email marketing, social media, PPC display and retargeting campaigns.Confidence in representing the brand in pitches and to external stakeholders.In-depth understanding of SEO ranking factors and Google Ads tools.Experience managing multinational ecommerce sites.Experience conducting AB testing with large data sets.
Job Title
Head of Digital Marketing & Sales