IN SEARCH OF:We're looking for a Social Media Marketing Specialist, ideally one with experience in beauty and personal care, whether on the brand/product side, retail, publishing/content side or some other aspect of the business. We want someone who's a personal enthusiast too; an avid user of social media and beauty/personal care products. There's no substitute for living it personally as well as professionally. ABOUT US:SWAN USA is a start-up. In 2H 2025 we'll be launching a personal tech product that consumers will use for beauty/wellness. This is our flagship product and the debutof our brand. Our ambition is for SWAN to become an indispensable companion to the many ways humans make up, care for, and share their faces with the world. More will be revealed when an NDA is in place.MORE ABOUT THE JOB:Social commerce will figure prominently in SWAN's strategy. We have strong in-house production capabilities. We'll be creating/deploying original content year-round. Again, our sole focus is beauty and personal care. We'll also source content from brands and creators. The person we hire will be primarily responsible for 4 "buckets" of work:Building the strategy/plan behind the contentMap out content calendar with monthly, weekly, daily perspectivesDetermine mix of content - e.g., tutorials, reviews, testimonialsPaid and organic social campaignsWork with influencers, ambassadors, and affiliatesMarketing tactics for engaging/activating users LTO's & exclusives that create a sense of urgencyInteractive elements - e.g., surveys, quizzesAll of it based on:Insight into beauty trends, the cultural calendar, seasonal factorsA strong grasp of various social platforms, relative strengths/weaknessesLatest/best practices in social media Deploying content/managing social presenceBeing a collaborator in the content creation processPartner with designers/copywriters/producersTo produce visually appealing, compelling contentSchedule, publish, and monitor posts using social media management toolsManage/grow SWAN's presence across Insta, TikTok and other relevant platformsAnalyze campaign performance and optimize for ROI. 3. Engaging with the SWAN communityRespond to comments, messages, and mentions promptly.SOME GENERAL QUALIFICATIONS:Of course we're hiring for skill se, but we're hiring for mindset too. Start-ups by their very nature are a bit fluid and unstructured. We're looking for someone who's unfazed by that reality, someone who can roll with a bit of ambiguity/chaos. Someone with a "DIY" reflex, capable of picking up the ball and running with it when the need arises. Someone who's fired up by the chance to build a brand/business from the ground up.Proficiency with social media platforms, tools, and analyticse.g., Meta Ads Manager, Canva, Hootsuite, Google AnalyticsExperience with influencer partnerships and paid social campaignsStrong written and verbal communication skillsFacility with analytics, turning data into a strategic course of action
Job Title
Social Media Strategist