Company Overview: Initium (ee-knee-she-um) is Latin for origin or beginning. Initium was founded on the principle of returning to the origins of health with innovative solutions for patients, administrators, and providers. Health care is provided by strangers with specialized skills, which requires empathy and the highest ethical standards, particularly in the care of the most vulnerable.Initium Health is a public benefit corporation (PBC) which has formally committed to a public benefit through the use of innovation to improve human health. A PBC is a relatively new corporate designation which allows benefit to be a charter purpose of an organization and differentiates it from a traditional for-profit organization.Position Overview: We are seeking a Paid Media Specialist to join our marketing team. The ideal candidate will be responsible for planning, executing, and managing paid advertising campaigns across various social media platforms. This role involves strategic media buying, performance analysis, and continuous optimization to achieve defined metrics and increase ROI.Responsibilities:Develop and implement effective paid media strategies to increase brand visibility and achieve marketing goals.Manage daily operations of paid media campaigns across multiple platforms, including but not limited to Facebook, Instagram, X, and LinkedIn.Monitor budget distribution and performance of paid advertising campaigns, making adjustments as needed to optimize spending and performance.Analyze campaign results and provide actionable insights to improve efficiency and effectiveness.Collaborate with creative teams to design engaging ad content that aligns with brand identity and campaign goals.Stay updated with industry trends and best practices in paid media to continuously improve campaign performance.Prepare regular reports on campaign performance for stakeholders.Work with public health experts to integrate marketing and public health data.Negotiate with media vendors to ensure cost-effective ad placements.Qualifications:Bachelor's degree in Marketing, Advertising, or related field.Minimum of 4 years of experience in paid media and digital advertising.Strong understanding of current online marketing concepts, strategy, and best practices.Experience with tools such as Google Ads, Facebook Ad Manager, and LinkedIn Campaign Manager.Excellent analytical skills and ability to mine data for insights.Strong communication and negotiation skills.Ability to work independently and in a team-oriented environment.Benefits:Competitive salary and comprehensive benefits package.Opportunities for professional development and career growth.Please email a resume and cover letter to mya@
Job Title
Paid Media Specialist