TransPerfect develops market-driven strategies that empower brands to connect with global audiences. Our multicultural team, composed of specialists from diverse backgrounds, collaborates to optimize digital performance across various industries.An exciting opportunity has arisen for an SEO Specialist to join our expanding SEO team on a freelance basis from November through to February 2025.This is a key role reviewing various areas of search engine performance as well as developing and driving forward international SEO strategies. Key Accountabilities: Develop SEO recommendations for international SEO campaigns based on clients' objectivesConduct various SEO analyses such as organic traffic inspections and analyses, SEO keyword rankings analyses, indexation audits and make tactical recommendations to address identified issues or opportunitiesProduce various technical audits and analyses including, but not limited to: site speed audits, canonicalisation and redirect audits, search engine compatibility audits, XML sitemap audits and creations, hreflang audits, meta content audits, backlink profile analysesWork on website migration projects which involve: initial data collection to support content protection, retention and retiring decisions, audit staging versions of the new site for technical issues, prepare website migration plans and checklists followed by post-migration activities, monitoring and reportingDevelop geo-targeting recommendations for international SEO projects to help clients achieve local and / or international search visibilityPro-actively search for issues and opportunities regarding organic performance for existing clients to uncover opportunities for SEOPrepare top-level, 360-degree SEO assessments for SEO discovery projects for websites to form strategies and recommended SEO/SEM activities based on findings in the SEO assessmentsAnalyse SEO performance reports to create useful insights and action items to support client's growth in organic search for their main KPIsStay up-to-date with latest changes and developments in the SEO industry and successfully convert those learnings into opportunities for clients and SEO projectsSkills and attributes required:Essential:Experience in international search engine optimisation & organic search campaign managementAbility to fluently write and speak in EnglishExperience working in a digital marketing agency environmentUnderstanding of the key algorithm updates and SEO implicationsUnderstanding of Search Engines' best practices and industry trendsAbility to change strategies and adopt new techniques as the search space evolvesProficient use of various SEO tools including, but not limited to: Screaming Frog Google Search Console Google Analytics Keyword Research Tools SEMRush and AhrefsStrong working knowledge and experience with data reporting toolsAdvanced knowledge of Excel to include pivot tables, vlookups, sumifs, and chartsAbility to effectively and confidently communicate with the clients and colleagues through email, written reports and presentationsAbility to understand the nature of the clients' business, their business goals and KPIs Strong attention to detail and proactive follow-through skillsTeam-player, self-driven and analyticalProactive, positive attitude with the ability to use initiativeAbility to manage and prioritise own workload under pressureAbility to work towards tight deadlinesGood time management skillsGood commercial awareness skillsDesirable:Experience with web content management platforms such as WordPress, Adobe Experience Manager, Drupal, etcFoundational understanding of HTML, CSS, JavaScript or other programming languagesUnderstanding of web site development techniques, responses, consumer journey and conversion optimisationTo apply, answer the required questions and give us an overview of how your experience matches what we are looking for in a covering letter, as well as attaching your CV. Thank you, we can't wait to find out more.
Job Title
Search Engine Optimization Specialist - Freelance