Job Title

Job title: Marketing Manager£37,000 - £45,000 per year (dependent on experience) The Company:Based in Shoreditch, London EC2A, Hurst Group Ltd is the UK’s trusted media partner: working alongside the biggest names in publishing including The Guardian, The Times, Daily Mail, The Evening Standard, MailOnline, The Sun Online and many more.Within the Group, Hurst Media Company is one of the UK’s leading contract publishers; Hurst Media Agency offers full-service agency provision for our clients, planning and booking advertising campaigns across all channels including TV, Radio, Outdoor and Online; and Hurst Media Labs provides creative services and solutions.See for more.The Job Role:We are looking for a Marketing Manager to develop, execute and analyse all Hurst Media’s marketing activities.Broadly speaking, the role splits into two parts:use B2B marketing to promote Hurst Media Group and its products and services to potential clientsassist your colleagues in Hurst Media Company and Hurst Media Agency in running successful B2C campaigns on behalf of their clients.This is a senior role within Hurst Media, preferably for someone with management and sales experience.Responsibilities:Plan and execute all B2B marketing activity promoting Hurst Media Group to its client base. This would include:E-mail and CRM campaigns based on our comprehensive client database (Salesforce)Design, build and maintain Hurst Media’s social media presencePromote the Group’s websites through SEO/SEMMeasure and report performance of all marketing campaigns, and assess against KPI and ROI goalsOversee the company’s attendance at events, such as trade shows, conferences, and festivalsBrainstorm new and creative growth strategiesCollaborate with internal teams to maximise the effectiveness of the B2C advertising campaigns that they run on behalf of their clients.Provide insight into target audiences and the best way to reach themAssist in the planning and execution of advertising campaignsAdvise on content and copy creationHelp perform all other relevant tasks essential for increasing the client's sales.Requirements:Degree in marketing or a related fieldStrong experience in email marketing campaignsProven working experience in digital marketingDemonstrable experience leading and managing SEO/SEM, marketing databases, email, social media and/or display advertising campaignsHighly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivateExperience in optimising landing pages and user funnelsExperience with A/B and multivariate experimentsSolid knowledge of website analytics tools (e.g. Google Analytics)Working knowledge of ad serving toolsExperience in setting up and optimising Google Adwords campaignsWorking knowledge of HTML, CSS, and JavaScript development and constraintsStrong analytical skills and data-driven thinkingUp to date with the latest trends and best practices in online marketing and measurementJob Type:Full-timeMonday to Friday, 9am - 5.30pm office basedSalary & Benefits:Healthy basic salaryPrivate healthcare29 days’ annual holidayOngoing career support and professional developmentClear career progression and management opportunitiesOn going high level training and mentoringChristmas and summer partiesA fun, friendly exciting and vibrant work environment within modern offices in a trendy, vibrant part of LondonKey skills:Creative marketingMarketing campaignsMarketingTeamworkMarketing StrategyLead GenerationCampaignsAttention to DetailCommunicationDigital MarketingGoogle AnalyticsGoogle AdsDatabases