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Job Title: SEO Specialist Location: London (Hybrid 3 days per week in our Farringdon media office) Salary: Competitive, based on experience About Berganza Berganza is a leading luxury antique and vintage jewellery company, specialising in natural, unenhanced gemstones and original pieces. With a global customer base, we are renowned for our expertly curated collection and unparalleled expertise in antique rings and rare jewellery. Role Overview We are seeking an experienced and results-driven SEO Specialist to lead and implement our search engine optimisation strategy. This role is crucial in driving organic growth, increasing visibility, and improving search rankings to enhance conversions. You will work closely with the marketing team to optimise on-site and off-site SEO performance, ensuring best practices are followed in technical SEO, content strategy, and link-building efforts. Key Responsibilities Develop and execute a comprehensive SEO strategy to improve organic search rankings and drive traffic. Conduct in-depth keyword research and competitor analysis to identify opportunities for growth. Optimise website structure, on-page elements, and metadata for SEO performance. Collaborate with developers to ensure best practices for site architecture, crawlability, page speed, and mobile optimisation. Develop structured SEO strategies aligned with business KPIs, creating roadmaps, forecasts, and performance reports to drive organic growth Oversee the content strategy for SEO, ensuring alignment with business objectives and target audiences. Monitor and report on SEO performance metrics, using tools such as Google Analytics, Google Search Console, and SEMrush. Stay up to date with algorithm updates, industry trends, and emerging SEO technologies to keep Berganza ahead of competitors. Required Skills & Experience Proven experience in SEO or similar role in a luxury, e-commerce, or high-end retail environment. Plan and brief high-quality, optimised content that supports target keyword themes, user intent, and long-term ranking goals, while aligning with E-E-A-T principles. Strong understanding of technical SEO, on-page and off-page optimisation, and content strategy. Experience using SEO tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, and Screaming Frog. Knowledge of HTML, JavaScript, and structured data is a plus. Experience in optimising for international markets advantageous. Ability to work with designers, developers, and copywriters to implement SEO-friendly website improvements. Strong analytical mindset with experience in data-driven decision-making. Excellent communication and project management skills. A passion for luxury, antiques, and vintage jewellery is advantageous. Ability to work crossfunctionally What We Offer Opportunity to work with a prestigious and globally recognised brand. A dynamic and collaborative working environment. Career development opportunities within the luxury sector. Competitive salary. Performance Based Bonus Schemes A no approval needed Holiday booking system.