Job Title

Are you a results-oriented Growth Marketing leader with a passion for accelerating revenue and driving digital excellence? We are offering a rare, career-defining opportunity to take the lead in shaping and executing our companys integrated digital marketing and lead generation strategy. In this pivotal role, you will identify new revenue streams, design impactful growth initiatives, and play a key part in scaling our digital and marketing presence. If you excel in high-growth, fast-paced environmentsand bring a proven track record in performance marketing, commercial strategy, and team leadershipwe invite you to be part of our ambitious journey. As an Digital Marketing Manager / Head of Marketing , you will plan, execute, and manage high-impact SEO & Social Media growth campaigns for APT Group Holdings companies including (Construction, Accounting Management and Healthcare). Combining strategic insight with leadership skills, you will uphold quality standards, mentor team members, and drive innovation to deliver measurable results. You will also support in achieving business objectives, contributing to recruitment, business development, and operational efficiency while fostering a high-performing, growth-focused culture. As Digital Marketing Manager , you will lead all performance-driven marketing activities , ensuring the digital side of the businesses thrives. Your focus will be on website management, SEO, paid media, email marketing, CRM, and data analytics . You will report directly to the MD , developing data-driven digital strategies that align with business goals. Main Responsibilities SEO Strategy: Develop and execute a SEO strategy aligned with APT Group Holdings (Companies: Construction, Accounting, Healthcare) digital marketing goals to drive organic traffic and conversions. On-Page SEO: Lead optimisation of meta tags, headings, structured data, internal linking, and multimedia across digital properties. Technical SEO: Collaborate with Digital and Data teams to enhance site architecture, mobile performance, page speed, crawl-ability, and indexing. Content Strategy: Align keyword strategy and content roadmap with SEO growth objectives. SEO Audits & Analysis: Conduct regular audits to identify and implement optimisation opportunities. Link Building: Develop a scalable strategy to acquire high-quality backlinks and improve domain authority. Earned Media: Work with Corporate Affairs and Social teams to leverage press, radios, tvs, magazines and eg. and influencer partnerships, earned media for SEO gains. Performance Tracking: Establish KPI frameworks, providing data-driven reports and recommendations to leadership. SEO Tools: Maximise insights and performance using tools like Google Analytics, Search Console, SEMrush, AHREFS, and Screaming Frog. Collaboration: Align SEO efforts with content, social and Digital & Data teams Innovation: Drive SEO innovation, staying ahead of AI SERP trends and digital advancements. Leadership: Build and mentor a high-performing SEO team, fostering a culture of collaboration, excellence, and continuous development. Line manage junior team members, conducting monthly 121s and providing continuous support Mentor and coach team members, fostering a culture of continuous learning and professional growth Develop and present SEO growth roadmaps, integrating technical and strategic components to meet client KPIs Contribute to process improvements by developing and refining frameworks and workflows to enhance scalability and quality Support recruitment efforts, on-boarding, and employee retention plans to attract and retain top talent in the industry Qualifications & Experience: 8 years of experience in SEO, digital marketing, or web optimisation, ideally agency side, with a proven track record of managing and delivering multiple projects simultaneously, with at least 3-5 years in a leadership role managing digital marketing strategies including SEO & Social Media. Proven track record of successfully managing large-scale SEO campaigns, driving organic traffic, and improving search engine rankings for consumer-facing brands, ideally in the accounting services, construction and healthcare sectors. Strong experience in technical SEO, on-page optimisation, content strategy, and link-building. Strong understanding of Google Analytics, Search Console, Ahrefs, SEOMonitor, Semrush, Screaming Frog and other industry leading SEO tools Advanced understanding of HTML, CSS, JavaScript Strong understanding of LLMs and how to use them efficiently in SEO and content Impeccable written and spoken English and attention to detail Understand and communicate technical concepts to different audiences Ability to work well under pressure, autonomously, with an ability to handle competing priorities High levels of initiative, self-motivation and time management Schedule: Monday to Friday Ability to commute/relocate: London: reliably commute or plan to relocate before starting work (required) Education: Diploma of Higher Education (preferred) Experience: Marketing: 8 years (required) Location: London (required) Work Location: Battersea, London Job Types: Full-time, Permanent Pay: 52,000.00 per year Additional pay: Performance bonus Benefits: Company pension Employee discount Employee mentoring programme Private dental insurance Schedule: Monday to Friday Ability to commute/relocate: London SW11 5QW: reliably commute or plan to relocate before starting work (preferred) Education: Bachelor''s (preferred) Experience: Digital marketing: 8 years (required) Language: Italian (prefered) Location: London SW11 5QW (required) Work Location: In person Application deadline: 24/04/2025