Job Title

Product Marketing Lead Salary: 32,000 to 37,000 Location: Buckinghamshire Permanent position, office based 3 days pw An exciting charity in Buckinghamshire is looking to grow it''s marketing team and they have a new role for a Product Marketing Lead You will manage the day to day membership/product marketing, driving multi-channel campaigns to drive retention and enhance the organisations brand profile. Previous experience in a membership marketing role with a focus on retention will be key. Key Responsibilities: Drive high-quality marketing campaigns to members of this organisation with the aim of increasing retention and brand awareness Work with the Product Marketing Manager and wider team to produce marketing plans for each campaign Create campaign marketing materials- branding, website copy, content, graphics and videos Drive marketing campaigns across multiple on and offline channels: website, email marketing paid and organic social media and print Manage the campaign success and make adjustments to ensure continued campaign success Report on the campaigns success and ROI, feeding this back to stakeholders across the company Experience Required: Previous experience in a campaign led marketing role is essential- 3-5 years Able to execute multi-channel marketing campaigns Experience with membership/retention marketing would be useful Strong written and verbal communication skills Able to produce quality copy across on and offline channels Analytical experience Experience with website management, email marketing, paid and organic media as well as print Do you feel like you are a good fit or have some questions about this opportunity? Get in touch