Job Title

Digital Insight Analyst - ContractMarketing AgencyLondon - Hybrid £300- £400 per day (Inside IR35) Role and Responsibilities: Analysing marketing performance across paid, organic, CRM, online, and offline channels using statistical methodsDesigning and conducting A/B tests on features, audiences, or channels, and translating the outcomes into business insightsPresenting insights to non-technical stakeholders Conducting post-campaign analysis and providing reports to help clients understand campaign successes and areas for improvementWorking with GA4 data, extracting data from Excel, and utilising Python for data manipulation and analysis Skills and Experience: Strong hands on experience with Google Analytics 4 (GA4)Strong understanding of Python for statistical testingSolid grasp of marketing channel optimisation (paid, organic, CRM)Skilled in data manipulation and cleaning with ExcelExperienced with BI tools (Power BI, Tableau, Looker)Ability to present data insights to non-technical audiencesWell versed in multiple industries