Job Title: Marketing Lead – Smile WhiteLocation: Leeds – LS12Salary: NegotiableReporting to: Managing DirectorCompany: Smile White – part of the YDS GroupAbout Smile WhiteSmile White is a fast-growing, premium dental brand under the YDS Group umbrella, delivering industry-leading oral care products and professional whitening solutions. Based in Leeds, we’re on a mission to redefine smiles and revolutionise the way people approach oral health and cosmetic dentistry.Backed by a passionate team and trusted by dental professionals, Smile White is more than just a product – it’s a movement towards confidence, beauty, and well-being.The RoleWe’re looking for a seasoned Marketing Lead to lead the strategic development and execution of our Smile White brand. This pivotal leadership role requires a creative, commercially-minded marketer with proven experience in building consumer-facing brands at scale. You will be responsible for driving brand growth, increasing market share, and positioning Smile White as the number one name in premium oral care.Key ResponsibilitiesBrand Leadership: Own and evolve the Smile White brand strategy, ensuring consistent positioning, messaging, and visual identity across all channels.Strategic Planning: Develop and implement integrated marketing plans that align with our commercial objectives and growth targets.Team Leadership: Build, inspire, and lead a high-performing marketing team covering digital, PR, creative, and partnerships.Digital & Performance Marketing: Oversee digital campaigns, SEO, paid social, and content marketing, driving customer acquisition and retention.Creative Oversight: Manage end-to-end creative output from ideation through to execution, maintaining high standards and innovation.Market Intelligence: Stay ahead of industry trends, competitor activity, and consumer insights to inform brand direction.Budget Management: Manage the marketing budget effectively to maximise ROI and allocate resources strategically.Stakeholder Engagement: Collaborate closely with Sales, Product, and Executive leadership across the YDS Group to ensure alignment.About YouMinimum 8–10 years in senior marketing roles, with at least 3 years at Head of level. Experience in FMCG, beauty, wellness, healthtech, or consumer healthcare is highly desirable.Strong strategic thinker with hands-on experience executing across digital, brand, and traditional marketing.Proven track record of scaling a brand, driving growth, and delivering measurable results.Natural leader and team builder, with excellent communication and influencing skills.Agile, entrepreneurial mindset with the ability to thrive in a fast-paced, high-growth environment.Why Join Us?Be at the helm of a disruptive brand redefining oral care.Work closely with a visionary leadership team within a growing, ambitious Group.Enjoy a competitive salary, flexible working, and the chance to shape the future of Smile White.
Job Title
Marketing Lead