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Job Title


Head of Marketing


Company : BMS Performance


Location : London, England


Created : 2025-04-28


Job Type : Full Time


Job Description

Head of Marketing - B2B SaaSLocation: London (Hybrid - 2 days in-office)Contract: 12-15 Month Fixed-Term (starting ASAP)Salary: £80,000-£90,000 salary packageAre you a commercially driven marketing leader with deep B2B SaaS experience? Have you successfully scaled processes, led teams, and driven demand in fast-paced, high-growth environments?We're working with a market-leading, AI-powered SaaS company at a pivotal moment in their journey - moving from start-up to true scale-up. Having closed their Series A funding, they're doubling ARR year-over-year (looking to go from circa £10million to £30million in next two years).This is a 12-15 month fixed-term role, reporting directly to the CEO and leading a team of six marketers across events, content, comms, and demand generation. If you speak the language of ARR, ACV, average deal cycles, and love building efficient, scalable marketing functions - this could be an amazing contract for you.About the CompanyOur client is a high-growth SaaS company delivering an AI-powered Control Centre designed to streamline Accounts Payable operations. Trusted by large enterprises worldwide, the company's innovative solution leverages cutting-edge machine learning to address critical financial control challenges.With a rapidly expanding customer base, a diverse product offering, and a strong presence in the finance and technology sectors, this organisation is at the forefront of driving change in the CFO's office.The RoleThis is a senior marketing leadership role with a strong focus on revenue impact. You'll help drive the go-to-market strategy as the company scales - with a key mission to grow pipeline, improve efficiency, and drive measurable outcomes across all marketing channels.You'll be responsible for managing a high-performing team, scaling campaigns, leading major events, and aligning closely with Sales, Product, and Customer Success.Key Focus Areas:Leadership & Scale:Coach and develop a team of six marketers (including a Head of Marketing Ops). Foster a high-performance culture and bring structure, focus, and repeatable processes.Demand Generation & Pipeline Growth:Lead digital performance, web, and email campaigns with a strong ROI mindset. Target increasing inbound by 50% in the next 12 months.Events Strategy & Execution:Oversee 60+ events in 2025, including customer briefings, third-party conferences, and a 150+ person flagship customer conference.Content, Brand & Comms:Manage a small content team and own brand voice, sales enablement, PR, and product marketing initiatives. Build relationships with influencers and media.GTM Collaboration:Work closely with Sales, Product, and Partnerships to ensure GTM success across launches, messaging, feedback loops, and strategic pivots.What You'll BringProven success leading high-performing teams and scaling marketing ops in fast-paced environmentsStrategic thinker with a hands-on, problem-solving mindsetExperience in B2B SaaS marketing, ideally in companies that have scaled ARR from £5M-£30M+Deep understanding of SaaS metrics and revenue levers (ARR, ACV, CAC, pipe coverage, sales cycles)Strong experience in enterprise marketing - supporting complex sales cycles and contract values over £150kExpertise across demand gen, events, content, communications, and brandExperience marketing to finance functions (especially the CFO's office) is a strong plusWhat's in it for You?£80,000-£90,000 salary package27 days holiday; Hybrid working; On-site gym; Private Medical; Enhanced Parental Leave; L&D allowance; Regular socialsDesired Skills and ExperienceB2B SaaS, B2B Marketing, Leadership, Management, Coaching, Demand Generation, Events Strategy, Content, Enterprise Marketing, Content, Brand