Job Title

Parker Young is supporting a long standing FMCG client and globally recognised name in the search for Digital Brand Activation Manager. This exciting role offers an experienced digital content and ecommerce candidate, the opportunity to take a lead in step changing the online digital presence of a huge brand named food business, helping to drive digital sales across multiple channels all while working with a super bunch of talented marketers and colleagues around the wider business.You would be responsible for:Enhancing Digital Presence: Lead the development and execution of digital strategies aimed at improving online visibility and driving growth across multiple platforms.Transforming Digital Content: Spearhead the creation and enhancement of digital content and assets, ensuring best practices in e-commerce that connect marketing campaigns directly to sales.Collaborative Engagement: Work closely with brand communications, product management, and customer teams to establish a roadmap for online brand activation, fostering effective collaboration among stakeholders.Creative Asset Development: Produce high-quality creative assets, imagery, and content for all products and new product developments (NPD) that resonate with target audiences.Managing Data and Analytics: Oversee product data and imagery management across platforms such as Brandbank and Erudus, while evaluating the effectiveness of online shopper activation and media campaigns.SEO and Website Oversight: Drive the overall digital strategy for organic website growth, including managing SEO efforts and creating engaging recipe and content articles.Supporting digital marketing Initiatives: Assist inbrand campaigns through targeted digital marketing and lead generation strategies.Lead Generation: Facilitate digital lead generation efforts for the sales team and manage Pardot campaigns for both the companies websites.This role is fixed term contract, covering a maternity leave, so we are looking for an immediately available/ soon to be available candidate with a strong background in digital e-commerce and marketing and with hands-on experience managing digital assets for large organisations. You need to have excellent analytical skills, with a focus on driving results through data-driven strategies, along with the ability to manage multiple projects simultaneously while prioritising effectively in a fast-paced environment. You will also ideally have knowledge of tools such as Brandbank and Salesforce Pardot.If you think you have most or all of the required experience and the role is of interest, our client can offer you the following in return:Flexible Working Environment: Enjoy the benefits of hybrid working, balancing remote work with in-office collaboration.Diverse and Inclusive Culture: Join a company that values diversity and fosters an inclusive environment, recognising that varied perspectives enhance creativity and success.Immediate Impact: This is a unique opportunity to shape the digital landscape of a leading brand during a critical time, making a tangible impact on its growth and visibility.So, if you are a self-starter with an entrepreneurial spirit and are available immediately or soon to step into this maternity cover role, we want to hear from you!