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Job Title


Head of Marketing


Company : ABR Talent l Customer Success Recruitment for Start-up & Scale-up SaaS businesses


Location : leicester, midlands


Created : 2025-04-28


Job Type : Full Time


Job Description

The CompanyPart of a hugely successful portfolio of tech businessesMarket-leading LMS platform used by finance professionals globallySub-5M turnover and already highly profitable. Significant investment secured with aggressive growth targetsRecent acquisitions strengthening market dominanceBig ambitions, double-digit growth plans, and a CEO who wants Marketing to lead from the front Weve supported this CEO many times before, so were confident this is a great opportunity!You're joining at a pivotal time. The foundation is solid. The potential is huge.The Role Head of MarketingThis is a high-impact role in a business thats ready to scale. Youll take full ownership of marketing strategy, digital execution, and demand generation, working directly with the CEO to build a high-performing function that fuels growth.Its strategic. Its hands-on. Its yours to shape.What Youll Be DoingOwn and execute the digital marketing strategy to drive MQLs and pipelineManage a 500k annual marketing budget, including 30k/month in PPCAudit existing channels, analyse performance, and reallocate spend where it countsLead and develop a team of five marketers, plus external design contractorsCollaborate closely with the CEO to define and deliver growth plansBuild and scale full-funnel marketing across PPC, SEO, CRO, email, and contentSet KPIs, track performance, and optimise based on resultsLay the foundation for a scalable, high-performing marketing engineWhat Youll NeedExperience in a scale-up SaaS business, ideally within LMS, L&D, or EdTechStrong B2B background with some understanding of B2C buyer behaviourProven success in driving qualified inbound leads and building pipelineHands-on digital experience across PPC, SEO, CRO, and campaign executionLeadership experience, but comfortable being in the weeds when neededAnalytical mindset with a strong commercial focusAmbition to grow into a VP-level role as the business scalesWhats In It For You60,00065,000 basic salary (DOE)Bonus: Additional 10,000paFully-remote with early finishes on FridaysThe opportunity to earn the role of VP of MarketingFull ownership of marketing strategy and spendJoin a profitable, product-led SaaS business with serious growth aheadWork directly with a CEO who wants you to lead and make decisionsOpportunity to build, scale, and make a real impact(SaaS | LMS | Demand Gen | Growth | 75k OTE + path to VP)