Job Title: Head of B2C MarketingLocation: UK (Flexible, with travel required - To Northampton / London Offices / Nurseries in UK)Contract Type: Permanent / Full-timeSalary: DOE plus car allowanceAbout Us: Bright Horizons is a leader in the childcare sector, committed to delivering outstanding experiences for our nursery customers. We are seeking a highly experienced and dynamic Head of B2C Marketing to join our team and drive our marketing strategies to new heights.Role Overview: As the Head of B2C Marketing, you will work in partnership with nursery operations to drive enrolment and retention, leading to income growth and enhanced brand reputation. You will deliver exceptional brand experiences and communications, positioning Bright Horizons as a leader in its sector through customer-first and digitally enhanced strategies.Key Responsibilities:Strategic and Brand Development: Create and implement comprehensive marketing strategies for parent recruitment and lead generation campaigns.Operational Leadership: Oversee national planning frameworks, develop content strategies, and ensure consistent brand messaging across all customer touchpoints.Customer Experience Management: Shape a multi-channel customer journey, maintain an up-to-date repository of individual nurseries, and lead branding for new openings.Marketing Insight and Analysis: Lead KPI reporting, develop frameworks to understand market and customer needs, and recommend strategic adjustments.Team Management: Lead and develop a team of skilled marketing and customer experience managers, fostering a collaborative and high-performing environment.Budget Management: Allocate and manage a significant marketing budget, ensuring alignment with strategic goals and reporting on spend.Essential Experience:Proven strategic marketing management in a commercial and/or service industry.Expertise in campaign development, implementation, and ROI reporting.Experience with CRM platforms and leading multi-site marketing operations.Strong people management skills and the ability to drive innovation and change.Excellent communication, influencing, and negotiation skills.Desirable Experience:Experience in the childcare sector and understanding of the UK market.Qualifications:Degree in a relevant subject.Professional marketing qualification or equivalent experience.Membership in a relevant professional body.Personal Attributes:Critical thinker with a data-driven approach.Excellent influencer and communicator.Highly motivated and empathetic leader.High energy and thrives in a dynamic environment.Additional Requirements:Ability to travel within the UK and flexibility to work from home or regional offices.Alignment with Bright Horizons' values of Honesty, Excellence, Accountability, Respect, and Teamwork.Why Join Us? At Bright Horizons, we offer a collaborative and inclusive work environment where your contributions are valued. Join us to lead a passionate team, drive innovative marketing strategies, and make a significant impact on our growth and success.How to Apply: Please submit your CV and a cover letter detailing your relevant experience and why you are the perfect fit for this role.Bright Horizons are committed to creating inclusive environments where everyone has a sense of belonging and has the opportunity to contribute and thrive in meaningful and impactful ways. We are an inclusive employer and welcome people from all backgrounds to apply. We will consider reasonable adjustments required by applicants. If you share our passion, values, and have most of the skills listed, we encourage you to apply as you may be just what we are looking for! Please note, due to our sector all roles are subject to an Enhanced DBS. Some of our roles require specific qualifications by law, this will be highlighted as essential within the advert.
Job Title
Head of B2C Marketing