Job Title

A well-established lifestyle and retail brand undergoing an exciting phase of digital evolution is seeking a Head of Digital Engagement to help shape and deliver the future of its online customer experience. This is a unique opportunity to join a forward-thinking business that blends heritage with innovation, offering a chance to redefine digital commerce in a physical-meets-digital retail landscape.About the Role:In this pivotal position, you will lead the strategic direction and performance of digital platforms, transforming a traditional e-commerce presence into an engaging, experience-led digital destination. This role requires a visionary mindset and hands-on leadership to create a seamless and story-rich customer journey across all touchpoints.Key Responsibilities:Own the long-term digital commerce strategy and roadmap, aligning it with broader brand evolution.Develop immersive online experiences, integrating AI personalisation, storytelling, and hybrid retail activations.Build a content-rich digital ecosystem that fosters community, loyalty, and conversion.Drive SEO, performance optimisation, and data-led decision-making to enhance user experience.Collaborate cross-functionally with commercial, marketing, and tech teams to deliver cohesive initiatives.Ensure robust digital infrastructure, security, and technical performance.Serve as a digital ambassador, advocating for innovation and customer-first thinking across the business.What You Bring:A track record of transforming and scaling digital commerce platforms.Strategic and creative vision in experience-led retail or lifestyle sectorsDeep understanding of UX, SEO, digital marketing, and customer engagementConfidence working independently and cross-departmentally in a fast-paced environment.Passion for digital innovation and new retail modelsThis opportunity is ideal for someone looking to make a real impact in a company where digital innovation is at the heart of its next chapter.Location:The role is based in Norwich, with the office attendance necessary once or twice a week as a minimum so would be commutable from locations including Great Yarmouth, Lowestoft, Kings Lynn, Bury St Edmunds, Thetford, Dereham, Wymondham and further afield including Suffolk, Essex and Hertfordshire. To register, please provide us with your current location or preferred locations, along with your salary expectations and notice period. Please upload your CV in Microsoft Word format where possible, excluding textboxes or images, as these may impact our job matching process and potentially result in us overlooking your details for a role.Kin Collective Recruitment Ltd is committed to fostering equality, diversity, and inclusion in our workplace and throughout the industries we serve. We actively recruit and promote diversity from all minority groups, believing that diversity drives innovation and creativity. Join us in creating an inclusive environment where all individuals feel valued, respected, and empowered.Any data we collect from you will be stored and processed in accordance with our Privacy Policy.