Radley have been proud architects of luxurious British handbags and accessories for over 25 years. Known for our leather expertise and enduring quality, we expertly blend iconic design and exquisite craftsmanship with exceptional value.Our London HQ is home to our in-house Design team, who are inspired by the natural world, luxurious fine leathers and the remarkable women who wear our bags. Each design is then responsibly made by our family-run manufacturing partners, in the expert hands of three generations of artisan craftspeople.Product CopywriterReporting to the Senior Creative & Content Manager, you will be a passionate Copywriter responsible for writing engaging and creative copy across our Marketing channels. With at least three years experience, you will have a proven track record for accurate and engaging product copy and your experience will demonstrate real talent for persuasive and compelling storytelling.You will be responsible for the delivery and management of all product descriptions, working with the Design Team ahead of a collection launch to ensure all key features of the product are accurately highlighted. This includes the creation of wholesale market week copy, a key selling tool for presenting future collections to our retail partners.As part of the Brand Content Team you will also help with content planning, producing fresh, topical ideas for new features. Around your main responsibility of product copy, you will also support in the completion of marketing briefs and coordinating with key stakeholders and departments including Ecomm, Graphics, Merchandising, Design and Production, Social, PR and Marketing.The Product Copywriter is a guardian for the Radley tone of voice across all channels, supporting the team in creating engaging, strategic and commercial content for blogs, emails, social and store that align with the brand pillars.This role sits within a global Marketing team, comprising Brand Content, Social, PR, VM, Graphics and Channel Marketing.Core responsibilitiesResponsible for writing all product copy a significant part of the role. This will primarily be required for the web, ensuring it is SEO efficient and aligned to the Design Teams creative and functional intent.Producing wholesale and retail sales collateral copy introducing seasonal collections and compilation of seasonal sales tools for both wholesale purposes and store staff product/ brand knowledge.Be a brand guardian for the Radley tone of voice across all Marketing channels, ensuring that TOV and copy aligns with the elevation of the brand across all channels and all comms are brand-enhancing and consumer-focused.Supporting the Senior Copywriter in writing high quality, original copy for multiple channels including emails, social media, website, direct mail, product, store, internal and corporate communications.Creating engaging and SEO friendly content and blogs that support our key brand pillars.Editing and proofreading all content to a high level of accuracy and consistency.Supporting the Brand Content Team by generating consistent and timely product, web and store copy thats aligned to the global communications strategy.Support the Senior Creative & Content Manager in seasonal content planning and strategy, ensuring that you deliver written content that meets Radleys objectives, meeting regularly to review projects and personal progress.Partner with the Graphics Team to ensure timely delivery of assets for new launches, seasonal campaigns, emails, blog, website banners and promotional assets.Attend brand content and design meetings to discuss upcoming campaigns, sharing ideas and suggestions for copy and new launches.Working in collaboration with the wider marketing and digital team on new campaigns and initiatives.As with all roles, you may at times be required to carry out ad hoc duties; whether that is to support another team member, to take on additional responsibilities or to get involved in project work that may impact not only on your department but also the wider business.Ideal ExperienceTwo years minimum copywriting experience, ideally within the retail, fashion or lifestyle industry.A portfolio of work that demonstrates strong writing experience across multiples mediums and channels.Experience with producing brand-led storytelling content and conversational copy. You are a natural storyteller.A meticulous proof-reader with excellent attention to detail and an exceptional competence in the English language.Proven experience in SEO content writing.Excellent organisational ability and attention to detail.A keen eye for innovation, trends and the competitor landscape.A positive, can-do approach to creative problem solving.An ability to manage multiple projects and a heavy workload in a fast-paced environment.The nature of the role involves working closely with various stakeholders across the business, so a confident, approachable and considerate personality is essential.Benefits & PerksEnhanced annual leave (incl. holiday buy)Sickness PayLife Assurance CoverVirtual GPHealthcare Cash Plan of up to c.900 per yearEmployee Assistant ProgrammeWellbeing App (Thrive)Company BonusProduct Discount (up to 60%)Time in Service RewardsSample SalesSpecial Occasion GiftsCycle to Work SchemeElectric Vehicle SchemeSeason Ticket LoanBonus SchemeSummer Fridays__________________________________________________________________At Radley we are on a journey to create, promote and live an inclusive culture. Ever inspired by the women around us, changing their world in ways big and small including their commitment to social equity.We are actively working to make impactful changes across our business to become diverse and celebrate one anothers differences, we encourage a supportive and open environment for anyone that steps through our doors at our Service Centres, Distribution Centre and Stores across Europe and the US.We know that diversity in a business only makes it stronger, so our People Team and Recruiting Managers are clear on how to conduct an inclusive recruitment campaign for their vacancies - our job posts always go through a gender-bias decoder before going live, we will always consider alternative inclusive job boards, and we will remain open to considering flexible working options and promoting our flexible approach to working hours for all colleagues future and existing. We wont ask for specific qualifications unless its absolutely critical to the success of the role and we already actively participate in external schemes to bring in future talent from diverse backgrounds.We are #Proudtobe Radley London__________________________________________________________________We are proud to offer a competitive and ahead-of-the-curve remuneration and benefits package, some of which we share here. If you are shortlisted as having some of the skills were looking for in this role then well openly share our salary banding with you ahead of moving forward with any next stages. For some time, we have actively stopped asking candidates their salary expectations at interview where it isnt necessary to do so, we want to pay an individual for the job based on their experience and ability and not limit some groups from undervaluing their ability.
Job Title
Copywriter