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Job Title: Head of Marketing & Communications Barn Theatre & Barn Digital MediaReports to: Executive TeamResponsible for: Marketing Team, Box Office Team, External Contractors, Barn Digital MediaSalary: Competitive, based on experienceContract: Full-time, PermanentAbout the Barn TheatreThe Barn Theatre is an award-winning producing house committed to creating bold, innovative, and high-quality theatre. Our mission is to entertain, inspire, and engage audiences by developing outstanding productions and fostering talent. With a vibrant programme of in-house productions, co-productions, and touring shows, we are dedicated to artistic excellence and audience development.Role OverviewThe Head of Marketing & Communications is a pivotal leadership role responsible for developing and implementing a dynamic marketing, communications, and audience development strategy to grow our audiences, maximise ticket sales, and elevate the Barn Theatres brand locally, nationally, and internationally. This role also leads Barn Digital Media (BDM), our in-house digital content and marketing agency, which provides services to external clientsprimarily within the theatre and live entertainment industries.The successful candidate will be a strategic and creative thinker with strong leadership skills, commercial acumen, and a deep understanding of how to drive audience engagement, develop new business, and deliver exceptional content.Key ResponsibilitiesBarn Theatre Marketing & CommunicationsDevelop and execute integrated marketing campaigns to drive ticket sales growth, engagement, and brand awareness.Lead audience development strategies to grow and diversify attendance.Oversee the Barn Theatres brand across all platforms and communications.Create and commission compelling copy, visual assets, and digital content aligned with our artistic vision.Manage CRM and digital marketing platforms (including Spektrix), using data to inform campaign strategies and ensure a high-quality customer experience.Develop strong relationships with media outlets, secure press coverage, and manage PR activity.Collaborate with internal departments to support fundraising and community engagement initiatives.Line manage the marketing and box office teams, overseeing budget allocation and reporting on performance.Barn Digital Media (BDM) LeadershipLead and manage Barn Digital Media, developing its brand and positioning as a leading provider of digital marketing and content services to external clients.Build and manage a sales pipeline of external projects, focusing on securing work across the theatre and live events industry.Serve as the key point of contact for BDM clients, ensuring excellent client management and communication.Conceive, plan, and execute high-quality content projects, from concept through to deliveryworking collaboratively with the Barns in-house team, freelance creatives, and external partners.Manage in-house, freelance and contract-based talent, allocating resources and ensuring projects are delivered on time, on budget, and to an exceptional standard.Drive commercial growth and ensure profitability of BDM operations, contributing to the wider sustainability of the Barn Theatre.Person SpecificationEssentialMinimum of 3 years experience in a senior marketing or communications role within the arts or creative sector.Proven experience in developing and executing high-impact marketing and audience development campaigns.Commercial mindset, with experience in client management, project delivery, and revenue generation.Strong digital marketing knowledge including CRM systems, social media strategy, and data analytics.Excellent leadership, team management, and interpersonal skills.Outstanding written and verbal communication skills.Strong project management and problem-solving abilities.A passion for theatre and a commitment to audience accessibility and engagement.DesirableExperience with Spektrix or similar ticketing/CRM systems.Familiarity with content creation tools (Adobe Creative Suite, Canva, etc.).Experience working in or with a content agency or creative production environment.Experience with filming and content creation would be beneficial.Understanding of commercial partnerships, touring, and arts fundraising marketing supportBenefitsCompetitive salary based on experience.Complimentary tickets to Barn Theatre productions.Staff Discounts in Ingleesie House `Hotel & Tatro Bar & RestaurantProfessional development opportunities.Pension scheme.