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Job Title


Senior Digital Marketing Executive - Remote


Company : Kendamil (Kendal Nutricare)


Location : west midlands, midlands


Created : 2025-04-28


Job Type : Full Time


Job Description

Senior Digital Marketing Executive40,000 per annumRemoteAbout us:We are a rapid-growth scale-up disrupting the infant nutrition space through our award-winning brand Kendamil the only infant milk made in Britain, proudly used by the British Royal Family and uniquely crafted locally using British organic full cream milk, without the nasties.Our company, Kendal Nutricare, is a global 200+ person team passionate about giving children a better start to life. Were proud to be a Queens Award winning business and to be ranked by the Financial Times as one of Europes 1000 Fastest Growing Companies in 2020.Were on an exciting path join us!The role:As a Senior Digital Marketing Executive, you will play a key role in scaling Kendamils digital acquisition efforts through paid media and performance marketing while supporting on eCommerce operations. Youll be hands-on in managing ad campaigns, working to optimise performance across platforms, and driving customer acquisition, while working alongside a talented marketing team.This is a full-time role, fully remote. You will report to our Head of Growth.What youll be doing:Paid Media Management Launch, optimise, and scale paid campaigns across Meta, Google, Amazon, and other paid channels, ensuring strong ROI and customer acquisition.Performance Analysis Monitor key metrics (CAC, ROAS, LTV) and continuously refine strategies to improve results.Creative & Messaging Strategy Work with internal teams to develop high-performing ad creatives and messaging for different audiences.Campaign Execution Own the end-to-end setup, management, and reporting of digital marketing campaigns.Testing & Optimisation Run A/B tests on creatives, landing pages, and audience segments to maximise performance.Budget & Forecasting Assist in budget allocation, ensuring effective ad spend across channels.eCommerce Support Work with the eCommerce team to ensure seamless customer journeys, optimised checkout experiences, and strong retention strategies.Collaboration Work closely with the creative, eCommerce, and CRM teams to ensure campaigns align with broader growth objectives.CRM & Retention Programs: Assist on CRM and retention programmes, tailored to Kendamils unique audience, driving brand loyalty and lifetime value with personalised communication strategies.What youll need:3+ years of experience in growth / performance marketing, or eCommerce, with a strong focus on digital operations and acquisition marketing.Proven in-platform management experience of key eCommerce marketing channels.A data-driven mindset with the ability to leverage analytics for campaign optimization and growth-focused decision-making.Experience coordinating cross-functionallyCollaborative and communicative, with a demonstrated ability to work effectively across creative, content, and operational teams.A passion for eCommerce, DTC brand growth, and a desire to contribute to a mission-driven company like Kendamil.What youll get from us:The opportunity to work for the fastest growing infant milk brand in Europe, alongside a young talented team dedicated to serving thousands of passionate customers.We offer to all our employees:33 days holiday (incl. bank holidays), pro rata to start date and FTE.Pension Scheme by Aegon, the Employer will match contributions up to a maximum of 5%Free health cash planFree Gym Membership Life Assurance at 2 x basic salary after 6 months of serviceEAP ProgrammeNew parents enjoy up to 350 worth of Kendamil products (excluding Stage 1 formula) Employee Referral Scheme Further details are available from the HR department.If this sounds like a role for you, apply today or visit our website for more details we cant wait to meet you!