Job Title

Our client, a global and innovative social media company, is recruiting for a Global Lifecycle Marketing Manager to join their business in the UK.Position TitleGlobal Lifecycle Marketing ManagerPosition Type6 months FTC with possible extensionStart DateASAPLocationLondon or DublinContact:Felix C | +49 (0) 89 238 898 85The Global Lifecycle Marketing Manager will own the global lifecycle marketing strategy,ensuring a seamless customer journey with personalized messaging across all funnel stages, while collaborating with regional marketing managers to align local email strategies with the global lifecycle marketing framework.Responsibilities:Lifecycle Marketing Strategy & ExecutionAutomate and optimize customer lifecycle touchpoints to enhance engagement, retention, and revenueAct as the air traffic controller for lifecycle communications to prevent audience fatigue and optimize messaging cadenceHelp shape our tooling roadmap by identifying opportunities for enhanced automation, segmentation, and personalization capabilitiesAudience Segmentation & TargetingDevelop and maintain segmentation strategies based on country/region, funnel stage, and customer behaviourEnsure accurate targeting to deliver relevant and timely communications across all lifecycle stagesCross-Regional CoordinationCollaborate with regional marketing managers to align local email strategies with the global lifecycle marketing frameworkShare best practices and insights to drive consistent and effective communication across all marketsCollaborate and coordinate with broader SMB team ie. our product vertical team and dev team on cross-functional programmes and email tooling developmentPerformance Tracking & ReportingMonitor and analyze key metrics such as delivery rates, open rates, click-through rates, bounce rates, unsubscribe rates, activations and incremental revenueGenerate and share data-driven insights and reports with regional stakeholders to optimize campaign effectivenessAutomation & Workflow OptimizationDesign and implement automated email sequences (e.g., welcome, nurture, re-engagement) in collaboration with the global inbound marketing manager and our global lead management teamContinuously improve automation processes to scale customer engagement efficientlyA/B Testing & ExperimentationDevelop and execute A/B testing strategies to optimize email engagement, activations and revenueLeverage insights from tests to drive continuous improvementRequirements:5-7 years of experience in an email marketing or customer lifecycle marketing roleStrong understanding of customer journey mapping and personalized messaging strategiesAbility to analyze key metrics (e.g., open rates, CTRs, conversions, etc..) and translate data into actionable insightsExperience managing cross-regional email strategies and balancing global vs. local marketing needsStrong understanding of A/B testing frameworksPreferred QualificationsExperience of working within a global team.Experience at a startup or in an entrepreneurial environment in the tech industry.