Job Title

Nonprofit Marketing Manager (B2B SaaS Accounting Software)Position: Nonprofit Marketing Manager Reports to: Chief Marketing Officer Location: Fully Remote (UK) Salary: 50,000 - 65,000 per annumCompany OverviewA leading provider of cloud-based accounting software, delivering innovative financial management solutions to mid-market businesses in the UK. The platform is designed to drive efficiency, accuracy, and growth, enabling businesses to streamline their operations through cutting-edge technology. As a fast-growing B2B SaaS scale-up, the company is committed to helping organisations enhance their financial performance with powerful, intuitive software.Role OverviewThe Nonprofit Marketing Manager is responsible for leading the marketing strategy for the nonprofit sector, a key vertical market for the company. This role plays a crucial part in expanding market presence within the nonprofit industry by leveraging sector-specific knowledge to drive awareness, demand, and engagement. Reporting directly to the CMO, this role collaborates with cross-functional teams to position the company as the preferred accounting software solution for nonprofit organisations.The role requires an experienced marketer with a strong understanding of the nonprofit sector, including its challenges, key networks, and routes to market. The successful candidate will bring a blend of strategic insight and hands-on execution, as well as a commercial mindset to identify and leverage growth opportunities. While the position does not include direct reports, the ability to influence and lead cross-functional projects is essential.Nonprofit Marketing Manager (B2B SaaS Accounting Software) - Key ResponsibilitiesSector-Specific Marketing Strategy: Develop and manage the marketing strategy for the nonprofit vertical, ensuring alignment with business objectives and revenue targets. Tailor marketing efforts to reflect the unique needs of nonprofit organisations.Industry Expertise: Utilise in-depth knowledge of the nonprofit sector to engage with key stakeholders, industry networks, and events. Build strong relationships with sector experts to enhance market positioning.Lead Generation & Nurturing: Work closely with the growth marketing and content teams to deliver targeted multi-channel lead nurturing campaigns. Support inbound and outbound sales initiatives to effectively engage nonprofit prospects at various sales funnel stages.Event Marketing: Identify, plan, and oversee the companys presence at key nonprofit industry events, including conferences, webinars, and exhibitions. Develop an event strategy that generates high-quality leads and increases brand visibility.Content & Communications: Collaborate with content and communications teams to produce sector-specific collateral, such as whitepapers, case studies, and thought leadership pieces, addressing nonprofit sector challenges and trends.Partnerships & Alliances: Establish and maintain strategic partnerships with nonprofit associations and networks. Explore sponsorship and partnership opportunities to expand reach and credibility within the sector.Performance Measurement: Utilise RevOps to track and measure the effectiveness of nonprofit marketing activities, providing actionable insights to refine strategies and improve results.Cross-Functional Leadership: Lead and influence cross-functional initiatives by working closely with teams in sales, customer success, and product to ensure a cohesive go-to-market strategy for the nonprofit vertical.Nonprofit Marketing Manager (B2B SaaS Accounting Software) - Skills & ExperienceSector Expertise: At least 5 years of marketing experience, with a minimum of 2 years focused on the nonprofit sector. Strong understanding of nonprofit organisations operational models, challenges, and purchasing behaviour.Marketing Experience: Proven B2B marketing background, with experience executing multi-channel campaigns, lead generation, and event marketing.Commercial Acumen: Strong commercial mindset with a focus on identifying and maximising growth opportunities within the nonprofit market.Leadership & Influence: Ability to lead cross-functional projects and collaborate effectively with internal and external stakeholders.Analytical & Data-Driven: Highly analytical approach to marketing, with the ability to measure performance metrics and optimise campaigns based on data insights.Industry Relationships: Established network within the nonprofit sector, including connections with associations, thought leaders, and event organisers.