Job Title

Chief Marketing Officer Web3 / Institutional DeFiRemoteCirca 150,000 Were working with a next-generation decentralized finance (DeFi) business who are building institutional-grade investment solutions on one of the fastest-growing blockchain ecosystems - reimagining digital asset infrastructure through innovative stablecoin products and institutional staking services.Theyre backed by a well-funded parent company, and as growth accelerates, they require a Chief Marketing Officer (CMO) to define and lead the brand, go-to-market, and communications strategy.RoleThe CMO will drive the strategic marketing agenda, leading all aspects of brand development, market positioning, and customer engagement. You will play a pivotal role in scaling adoption of new digital asset products across institutional and crypto-native audiences.ResponsibilitiesMarketing Strategy: Develop and execute a global marketing strategy that builds brand recognition and supports commercial growth.Product Marketing & Positioning: Lead the go-to-market planning and messaging for stablecoin and staking offerings.Brand & Content Leadership: Define and amplify the firms positioning in the institutional DeFi ecosystem through high-impact content and campaigns.Community & Ecosystem Engagement: Build relationships with institutional investors, ecosystem partners, and blockchain communities.Media & Thought Leadership: Serve as a public-facing brand voice across press, panels, and industry events.Analytics & Performance: Drive a metrics-led culture across campaigns and communications.YouExperienced CMO or senior marketing leader in DeFi, Web3, or institutional digital asset management.Strong understanding of blockchain ecosystems, particularly those enabling scalable DeFi infrastructure.Demonstrated success in launching and growing digital financial products.Expertise in brand development, digital strategy, and growth marketing.Familiarity with both institutional and crypto-native audiences.Entrepreneurial, data-driven, and comfortable in a dynamic startup environment.Please contact Ian Bailey at Harrington Star for full details