Job Title

Venesky-Brown’s client, a public sector organisation in Greenock, is currently looking to recruit a Communications Officer (Digital) for an initial 3 month contract, with the option to extend, on a rate of £250-£350/day (Inside IR35). This is a hybrid role, mostly working from home with occasional office attendance required.Responsibilities:- Provide an immediate support to the existing corporate communications team and their work to maintain the organisations social media presence. - Lead a comprehensive audit of Inverclyde Council’s social media and digital communication channels. - Provide actionable recommendations based on the audit and draft a suggested approach for a new digital communications strategy that enhances social media performance and other highlighted channels.- Identify target audiences and utilise platform-specific approaches to maximise engagement. - Where possible, create engaging, creative, and impactful content (text, images, videos) tailored to various social media platforms. - Collaborate with other departments to ensure accurate promotion of key services, projects, and events. - Conduct a detailed audit of the social media channels, assessing effectiveness, reach, and engagement. - Analyse current digital assets and communications platforms, including the corporate website and employee communication channels. - Benchmark against best practices and industry standards to identify strengths, weaknesses, and opportunities. - Prepare a comprehensive report with findings and evidence-based recommendations for improvement. - Collaborate with appropriate services, users and stakeholders to design a plan for future creation of a cohesive, innovative digital comms strategy that: i. Maximises social media impact and fosters community engagement. ii. Enhances the usability, accessibility, and performance of the corporate website. iii. Integrates employee communication tools to improve internal collaboration. iv. Encourages meaningful public consultation and participation. v. Establish key performance indicators (KPIs) and measurable goals to monitor the success of the new digital comms strategy. - Work closely with internal teams and external partners to gather insights and ensure alignment with organisational objectives. - Facilitate workshops or meetings to present findings and gather feedback on proposed strategies. Essential Skills:- Proven experience conducting digital audits and developing digital strategies. - Strong analytical skills with the ability to interpret data and generate actionable insights. - Expertise in social media management and content strategy. - Knowledge of website usability, accessibility standards, and user experience (UX) principles. - Excellent communication and stakeholder engagement skills. - Strategic thinking and problem-solving. - Strong interpersonal and collaborative abilities. - Ability to manage multiple tasks within a limited time frame. Desirable Skills:- Experience working within a local government or public sector context. - Familiarity with employee engagement tools and methodologies. If you would like to hear more about this opportunity please get in touch.