Job Title

My client a leader within the FMCG industry are looking for a website and Marketing executive to lead the day-to-day running of their website and database/CRM systems using both existing and new technology, you will build new pages and features that maximize the capabilities of the platform as well as identifying and implementing innovative new ideas in line with the business strategy. Manage web agency support for new, highly technical deployment and updates including the rollout of a CRM / Database system: Liaising with marketing colleagues to ensure its optimal use across the trading area. 4-5 years’ experience working in a digital marketing role, with PPC, SEO, CRM, email, and website management experience. • Knowledge of SEO objectives and website optimization and evaluation techniques. • Able to demonstrate an in-depth working knowledge of Google Analytics and/or website analytic tool. • Creative, but pragmatic thinker – able to recommend and implement practical solutions. • A hands-on approach, can spot opportunities for improvement and implement new ideas. • Proven experience in writing accurate briefs - establishing a good working relationship with external agencies. • A confident communicator and able to turn visions into reality. • The ability to interrogate ideas and concepts to achieve the desired projects objectives. • A good technical understanding and adept in discussing digital topics. • Strong Project Management skills. • Excellent administration and presentation preparation skills• Develop customer journeys from scratch, and enhance customer engagement. Grow databases through lead generation, ensure data integrity, and manage CRM/database health (spam complaints, bounces, etc.). • Develop and execute an online E-commerce store to grow online sales of clothing, merchandise, and accessories while maintaining the tone and brand of the business. • Work closely with the marketing team to plan, develop and execute engaging digital marketing campaigns, including automated workflows and ad hoc emails – monitoring and optimising email performance. Manage agencies to deliver successful paid search, social, and additional campaigns that maximize ROI. • Comprehensive knowledge and experience of Google Analytics (or web analytics tool) to monitor website / campaign specific traffic and provide actionable insights for improvements. • Using SemRush and Screaming Frog (or similar tools) to help optimise the website for better organic search traffic and to resolve on-site issues. • Input into Dealer communications strategy plus ongoing management once established. • Develop and implement website strategies to optimise website performance and enhance the user experience in line with Department business objectives. • Demonstrate a deep understanding of our CMS in order to implement and maximise the impact of our digital strategy. • Update engaging content and visuals, ensuring consistency across platforms. • Ability to translate requirements into accurate external briefs. • Utilisation of the most appropriate tools and techniques, based on a detailed understanding of the developing role of digital marketing to ensure campaigns and initiatives are effective against each objective. • Monitor industry / competitor digital activities to propose opportunities and enhancements.