ABOUT BREMONTAt Bremont, we design and create the ultimate tool watches — built to be tough, reliable, and ready for any adventure. Our watches are crafted for those who believe that anything is possible with the right mindset. Whether it's pushing the limits of endurance or achieving the unthinkable, Bremont is proud to provide watches for some truly extraordinary feats of endurance that inspire us to dream bigger and Take it Further.With deep British heritage, Bremont stands as a symbol of determination, innovation, and adventure. Made in our state-of-the-art facility in Henley-on-Thames, each timepiece combines precision engineering, expert craftsmanship, and cutting-edge design.Our mission? To create the world’s most capable tool watches that inspire the dream of limitless exploration.WORKING WITH USWe’re united by a shared passion for adventure and excellence, and a commitment to pushing the boundaries of possibility.Our culture is built on our core values:The Spirit of the Adventurer: pushing the limits of what’s possible with a relentless determination to achieve the unimaginable. It’s this spirit that fuels our culture and drives us to keep innovating and challenging the status quo.The Attitude of the Adventurer: a successful expedition relies on everyone playing their part. We know that the power of collaboration far exceeds individual effort. At Bremont, we share the load and know that together we will succeed.The Focus of the Adventurer: there is no prize in complexity. True design and engineering brilliance simplifies and clarifies. Our approach to brand and business is rooted in simplifying processes and procedures to achieve greater success.Together, we create an environment where every team member can thrive and contribute to the future of Bremont.You are the Explorer… This is the Expedition… Enjoy the Adventure!KEY PURPOSE OF THE ROLE The Global CRM lead will be responsible for developing the Global CRM Strategy to ensure a seamless customer journey across the different touchpoints. This role will also be responsible for leading and developing Bremont’s first Loyalty program, to effectively build the customer lifetime value and improve across CRM metrics such as recruitment, retention, repeat rates.It requires strong stakeholder management and effective collaboration with cross-functional teams to ensure alignment, seamless integration, and the successful implementation of CRM and Loyalty programs, along with the GTM transition.KEY RESPONSIBILITIESRole responsibilities include, but not limited to:CRM & LoyaltyResponsible for the CRM Global strategy, and the planning and execution of CRM Communications including Marketing, CRM Lifecycle, and disruption driving revenue and retention while balancing customer and business needs.Build Bremont Loyalty program with close collaboration across the different stakeholders including Marketing, Business, online & offline teamsLead the build and management of the email marketing calendar, on a seasonal and ad hoc basis.Ownership of ongoing A/B engagement testing plan to determine most effective creative, messaging and targetingIdentify data enrichment opportunities to enable more behavioural and interest-based segmentation for triggered journeysIntegration support – work cross functionally to ensure smooth CRM and data integration and in future, work with External AgenciesInstil & demonstrate strong data approach to segmentation, understanding the customer equation and prioritiesBuild strong relationship and connection with Bremont customers through crafting effective triggers and campaigns and activations that drives customer engagement online & offlineSupport clienteling playbook with retail team and identify any group technology solution to support this initiative to avoid fragmentationInnovation, Technology & TrendsStrong understanding of current Bremont CRM and loyalty technology stack to maximize program effectivenessStay in step with trends and new formats, identify new opportunities and pilot markets and zones to garner quick learningsReporting & DataCRM & Loyalty reporting and distil key takeawaysIdentify gaps and develop new processes and procedures to ensure CRM best practice and alignment, at all timesKey DeliverablesCRM & Loyalty Global frame and strategyData Activation & Acquisition across online and offline touchpointsDevelop the Content Strategy that will drive the program’s success (CRM & Loyalty)Share and scale best practices across the marketsFoster and develop deep correlation between media and CRM teams to drive channel effectivenessPERSON SPECIFICATIONConsiderable experience in a similar email role preferably for a B2C or D2C CRM functionComputer literacy Excel, Word, and PowerPoint. Shopify / Klaviyo / HubSpot experience would be beneficial.An eye for design-proficiency (Figma or Photoshop experience),Process management experienceStrong organisational skillsConfident using data and excellent communication skillsStakeholder managementWorking at broad range of seniority levelsManage multiple assignments across teams in a fast-paced, deadline-driven environment; exceptionally organised and detail-orientedWorking in a global environmentWHAT WILL MAKE YOU BRILLIANT AT THIS ROLEYou’re a big thinker! You are constantly thinking of ways we could test our channel, improve the customer experience and how to grow our businessNaturally inquisitive and enjoy problem solving with a ‘can-do’ attitudeYou can understand the customer: what they love, and what they engage withA quick learner who is self-motivated and can hit the ground runningYou are comfortable working across multiple initiatives, at a fast pace to clear deadlines.Driven and proactive with their approachStrong attention to detail. Takes pride in their outputKnowledge and passion about marketing and dataWorking in cross functional teams, including internal and externalCOMPANY BENEFITS25 days holiday plus bank holidays, and 3 days paid time off in December for HQ Shutdown!Free onsite lunchLife cover of x3 your salaryExcellent length of service awards featuring the issuing of those Bremont timepieces we are all so proud to produce.Significant permanent employee discounts on Bremont Watches, with great ‘family and friends’ Sales.Unique retail discounts for many different brands, available both locally and online.Enhanced Maternity and Paternity leave.Wellbeing initiatives including counselling and 24/7 financial & legal advice.Strong support regarding time off for you partake in any commendable volunteer work.We’re a sociable bunch and plan several social events throughout the year.Training programmes offered with a focus on career development within the company.A fantastic and enviable new facility in which to work, very near the town centreWORKING ENVIRONMENTMonday to Friday, 37.5 hours per weekHybrid working pattern, with office based in our HQ in Henley on ThamesProbation process 4 months standardNotice period 2 months up to 2 years service, increasing to 3 monthsINTERVIEW PROCESSStage 1Interview with the hiring manager and HR.Stage 2Interview with hiring manager and senior manager onsite.We are dedicated to creating an open and inclusive working environment, and this starts with our recruitment practices. We try to ensure that everybody who is interested in joining our team has equal opportunity and ability to start that journey with us. We intend to have flexible and accessible hiring practices and will make every attempt to adapt to your needs throughout. We welcome any requests for adjustments in our processes.
Job Title
Global CRM Lead