In a nutshell:Are you a transformational marketing leader ready to reignite an iconic brand? Kenwood, a name synonymous with culinary excellence, is seeking a visionary leader to boost its growth and propel it again into market leadership. This isn't just a marketing role: it's an opportunity to make a difference, redefine categories, and spark a global transformation of one of the most iconic brands in the culinary world.Imagine fusing tradition with cutting-edge innovation, leading a dynamic team to forge ground-breaking products and captivating marketing campaigns. You'll be the catalyst for Kenwood's growth, driving market share, expanding into new territories while shaping the future of food preparation.Purpose: To accelerate the growth and relevancy for the Kenwood brand by igniting new product development and exciting marketing communications, increasing traction and market share for Kenwood in existing and new categories.A high-profile role, leading NPD and Marketing Communications teams and collaborating across the Group, with Commercial Teams, eCommerce, Design, R&D, Program Managers, Quality to improved brand/category P&L performance, of which he/she has co-responsibility on some KPI’s. As the ambassador of Kenwood, this senior leader will inspire internal and external stakeholders and oversee strategy, market positioning and communication plans.Your Mission:Shape the Future of Culinary Innovation: Spearhead New Product Development (NPD), venturing into adjacent categories like nutrition, and establish 'skunk works' to unleash disruptive innovations.Design a Successful Turnaround: Craft and execute a bold turnaround strategy, revitalizing brand performance and profitability, and reclaiming market dominance.Coordinate a Winning Marketing Strategy: Develop and lead a cohesive marketing strategy that resonates with diverse audiences, particularly the digitally savvy generation.Drive Brand Growth: Elevate Kenwood's brand strategy, leveraging data-driven insights to position it as a forward-thinking, industry-leading force.Spearhead a Collaborative Mission: Inspire and unite cross-functional teams, fostering a culture of innovation and collaboration across the De'Longhi Group.Pioneer Sustainable Impact: Embed sustainability into every facet of the brand, aligning Kenwood with B Corp values and driving environmentally conscious practices.What Awaits You:Unleashed Influence: Shape Kenwood's future, driving strategic decisions that redefine the brand's trajectory.A Canvas for Innovation: Lead groundbreaking NPD and marketing initiatives, pushing boundaries and setting new industry benchmarks.Global Impact: Collaborate with international teams, influencing Kenwood's presence in diverse markets.A Legacy of Excellence: Join a prestigious brand with a rich heritage and a commitment to quality and innovation.A place to make a true impact.What we expect from you:Proven success in senior marketing leadership, with a track record of brand turnarounds and growth.Extensive NPD experience, with a passion for innovation and market disruption.Exceptional strategic thinking, with the ability to translate insights into actionable plans.Charismatic leadership, capable of inspiring teams and building strong stakeholder relationships.A deep understanding of digital marketing, e-commerce, and data analytics.A strong commercial acumen, balancing creativity with data-driven decision-making.A passion for premium consumer brands and a commitment to customer excellence.Are You the Visionary We Seek?If you're a dynamic, results-driven marketing leader ready to ignite a legacy and shape the future of Kenwood’s culinary innovation, we invite you to embark on this extraordinary journey with us. Let's create something truly remarkable together.
Job Title
KENWOOD GROWTH DIRECTOR