Job Title

ABOUT HEDONHedon is a brand dedicated to crafting products of exceptional quality and style. In 2011, after years working in design and helmet crafting, Lindsay and Reginald decided to join forces to create Hedon. Tired of conventional style, they set out on a mission to rethink the urban rider’s protective headgear. They wanted something bold, refined, and nostalgic, while keeping comfort and safety as paramount. A beautiful accessory that every rider is proud to wear, just like the bikes they ride, a trusted companion in their journey... Thanks to its superb craftsmanship and distinguished riders, Hedon is now a much-desired brand, sold in more than 60 countries. This brand is our most valuable asset, and one of the key drivers of growth. To further build brand awareness and brand preference, we are looking for a Global Brand Manager to lead all brand activation activities with a focus on PR, Events, Social Media, Influencers, and Community.ABOUT THE ROLEReporting directly to the Chief Marketing & Sales Officer (CMSO), and working very closely with the Founder & Chief Brand Officer (Lindsay), you will take full ownership of all Brand Activities, from Social Media, to Events Management, PR, Influencers, Community, etc.MAIN ACCOUNTABILITIESBrand Activation Strategy & Planning Work with the CMSO to define the Brand Activation Strategy, across all channels, e.g. IRL Events, Social Media, Sponsorship, Influencers, Communities, etc.Define and implement the Yearly Activation Plan, keeping close control of budget and timelines.Full ownership of budgets and activation plansReporting of these activities and results.Events Planning & Delivery Build a robust Global Events/IRL Activation program across key markets to support our brand marketing efforts, and in some cases drive sales at the event itself.Design and implement engaging and memorable activations on each event, with an objective to cut through the market noise, and deliver maximum impact for the brand.Partner with both internal and external teams to ensure event success, e.g. staffing, travel coordination, vendors management, budget planning, content creation, etc.Manage events budgets & timeline, ensuring all targets are achieved within budget.Attend the events and lead operations, ensuring successful execution.Amplify the impact prior / during / after the events through digital 'social content, community engagement, etc.Present event summary reports, feedback, and recommendations.Social Media Management Develop and execute Hedon Social Media strategy.Plan, produce (or source), and publish regular content on all our Social Media channels.Work with the internal team as well as influencers and content creators to ensure we get a continuous flow of relevant content.On-going engagement on Social Media to build genuine two-way communication with our audience, representing the Hedon brand and being its voice on its own channels as well as taking part in discussions in the broader Social space.Leverage Social Media to build and strengthen our community, ensuring it feels listened to, and answered - this also requires liaising with the Customer Service team as necessary.Identify key drivers of follower growth, engagement and reach, and adapt your content strategy around the performance of these metrics.Monitor and report weekly on the Social Media performance across channels.PR & Influencers Management Build & maintain strong relationships with key online/offline publications, influencers, content creators, celebrities, and other sources of influence.Work with the internal team to identify relevant contacts for organic product seeding, and manage these relationships.Coordinate plans, calendars, activities to maximise the impact of this channel, in line with our brand activation strategy.Monitor and report monthly on the performance of this channel.Community Engagement Develop and execute Hedon Community strategy.Design,build, grow, and animate the HEDON•IST ClubMonitor and report monthly on the performance of this channel.Brand Partnerships Work closely with the founders and the CMSO to identify and manage relationships within the motorcycling industry, in line with brand strategy.Leverage these relationships to identify and bring to life opportunities for brand building (e.g. brand placement, collabs, link ups, cross-brand content, etc.) or business development (e.g. co-promotion, commercial partnerships, product sourcing, B2B sales, etc.).Be a Hedonist Be an organic representative of the Hedon brand - live the brand.Ensure use of proper content, materials & tools to “stay on brand”.Contribute to the global Hedon strategy and direction; foster a high performing culture, contribute to team capability development when opportunities arise.. ABOUT YOUThis role is for you if:You have a few years of generalist brand & marketing experience, and have a good understanding of most marketing channels and how they work together.You have experience in at least some of the following marketing channels: PR, Digital, Social, Influencers, Sponsorships, Events, Communities.You are passionate about Motorcycling, and have some experience in the industry.You are passionate about Fashion & Lifestyle.You have a great sense of ownership and work ethic.You are highly collaborative, and can align with a range of stakeholders across functions.You are a social animal - you love and excel at building new connections and relationships.You are able to work under pressure and to tight deadlines.You are supremely organised with the ability to prioritise, multi-task and function independently in a fast-paced, high-growth environment.You are fluent in English; other languages would be advantageous.Part-time candidates (3-4 days a week) may be consideredPlease note: this is an hybrid role and you must:Be flexible in terms of working days & hours, to attend events as required;Be able to spend up to 3 days a week “on the road” or in Hedon HQ (Croydon);Have the right to work in the UK.