Job Title

Central Employment are working in partnership with a leading and established eCommerce Retail brand, as they look to recruit a data savvy Senior CRM Manager4 days on-site, based near Newcastle city centreUp to £50,000 DOESenior eCommerce CRM Manager profile: The successful CRM Manager will take ownership of the email and SMS marketing strategy, optimizing campaigns to drive customer retention, engagement, and revenue growth. You’ll play a critical role in understanding customer behaviour, increasing Lifetime Value , and reducing churn, using data and insights to craft highly personalised and effective marketing journeys. Senior eCommerce CRM Manager duties: ● Develop and execute data-driven retention strategies that enhanceengagement and maximize revenue.● Implement strategies to increase customer lifetime value, loyalty, and repeat purchase rates.● Leverage customer data to create hyper-targeted messaging that resonates at every stage of the journey.● Plan, execute, and optimize email and SMS marketing campaigns,including automated flows, re-engagement, and win-back programs.● Constantly review and track key metrics, such as open rates, CTR, conversions, retention rates, and delivering actionable insights for optimization.● Manage and optimize communication with subscription customers,ensuring seamless retention experiences.● Work closely with marketing, content, and design teams to align messaging and branding.● Stay ahead of industry trends and leverage new technologies and strategies to enhance retention performanceEssential experience required: Proven experience in CRM, retention marketing, or lifecycle marketing, ideally within an e-commerce or DTC brand.Deep understanding of LTV, retention, and churn mitigation strategies in a high-growth e-commerce setting.Expertise in Klaviyo (or similar CRM platforms) and email/SMS automation best practices.Strong analytical mindset with the ability to interpret performance data and optimize campaigns accordingly.Experience with Google Analytics and CRM reporting tools is a plus.Strong project management skills, with the ability to manage multiple campaigns simultaneously.