We're partnering with a fast-growing FMCG brand with a strong presence across the UK and European markets. As they continue to expand, they're looking for a Brand Activation Manager to take ownership of shopper marketing, in-store execution, and digital brand presence-ensuring their products are easy to find, shop, and enjoy.This is a fantastic opportunity to work with a leading drinks brand in a high-growth environment, offering autonomy, creativity, and the chance to shape best-in-class activation strategies.The RoleSitting within the marketing team, you'll be responsible for driving brand visibility and engagement across key customers in retail and digital channels. You'll work cross-functionally with sales, category, and external agency partners to deliver impactful activation plans that resonate with shoppers and drive commercial success.Key Responsibilities:Develop and execute activation plans that align with commercial objectivesWork closely with retailers to ensure standout in-store visibility and promotionsLead on customer events to drive engagement and brand presenceCollaborate with digital teams to enhance online brand executionMeasure and evaluate the success of activations, ensuring ROI and continuous improvementWho We're Looking ForFMCG experience in trade/brand marketingProven track record of turning insights into executionStrong budget and project management skillsCommercially minded, with the ability to work cross-functionallyHands-on, proactive, and thrives in a fast-paced environment Location: Hybrid working Cambridgeshire / London Desired Skills and ExperienceBrand marketing, Shopper Marketing, Trade Marketing, Customer Marketing
Job Title
Brand Activation Manager - FMCG Alcohol