Job Title

Join us as a Digital Optimisation Experience ManagerIf youre passionate about optimising digital experiences and have a strong understanding of conversion rate optimisation practices, wed like to hear from youWell look to you to manage the design and delivery of the bank of the future by delivering increased customer value and effortless customer experiences through web optimisation and content improvementYoull be joining a fast paced and customer focused centre of excellence that championsinnovative thinking and problem solving to find and fix customer pain pointsWe're offering this role for a period of 12 monthsWhat you'll doAs a Digital Optimisation Experience Manager, you'll be working with a range of stakeholders to analyse, identify and deliver improvements to the digital customer experience. Youll focus on systematically removing friction within the customer journey through web personalisation practices, A/B testing and refining customer-facing content. You'll be designing and implementing research to get customer feedback to understand how we can deliver experiences that can better meet customer needs and resolve pain points. In addition, you'll be enhancing the capability of colleagues through coaching and sharing insights and best practices.Your role will also involve:Monitoring competitor activity and identifying responses to market changesFacilitating the planning, timing and execution of delivery roadmaps and the backlogUndertaking A/B testing and experimentation to validate the impacts of optimisation activitiesWorking with stakeholders to manage the delivery of change from vision and inception through to post-live validation and monitoringMaking sure we consider the brand, customer experience and impacts on engagement at every stageThe skills you'll needYou'll be the voice of the customer in this role, so you'll need to be passionate about customer experience and continuous improvement. Youll also need to be proficient in using a wide range of data sources to identify points of friction in the customer journey, with the ability to build hypotheses to fix these problems and improve conversion. Along with a creative mindset, you'll be an expert in optimising digital experiences and will have a successful track record of developing innovative, impactful propositions and services.Well also be looking for:Experience of using content management systems such as Adobe Experience Manager or similarA track record of using web analytics platforms such as Adobe Analytics, Google Analytics or Contentsquare to analyse conversion and customer behaviourStrong experience of using A/B testing platforms such as Adobe Target or similarA talented communicator who can influence, inspire and engage customers and colleaguesThe ability to implement strategic direction for future customer experiencesA proven ability to adapt to quickly changing environments, learn at pace, and encourage others to do the same