Role Overview You'll be joining three well-established and growing fashion brands, responsible for the management of all data quality and data analytics. Youll be instrumental in delivering true insights into customer behaviour that drive the CRM strategy.Our brands require better quality data capture across retail stores and online, coupled with additional profiling to enhance communication personalisation. We also require management of Hawes & Curtis weekly trading meeting performance reports.Responsibilities Ensure our data capture processes are optimised to maximise quality and quantity of data, especially around marketing permissions and customer preferences.Using the Ometria CDP, analyse transactional and behavioural data to extract key insightsCreate and manage customer segmentation and behavioural/profile nuances of each segmentManage communication selections across all channelsProduce campaign performance reporting and recommendationsReport CRM key insights and performance to trading meetingsFor H&C, manage ecommerce trade meeting reporting requirementsWhat were looking for Passion to improve customer insights, CRM performanceA seek 'solve mentality, continuing to unlock insights that improve customer experience and valueThe ability to tell stories and not simply present data reportsPrevious analytical experience, ideally within the multi-channel retail industry or alternatively from agency or consultancy side looking to move client sideExperience of using CRM/CDP platforms for selections and analysis (ideally Ometria)Solid skills in Excel, PowerPoint, and web analytics tools eg. GA4Experience of data capture best practicesKnowledge of database management and segmentationAbility to work to deadlines across multiple brands in a fast-paced environment Meticulous attention to detail and project management skillsExcellent communication skills with the ability to present complex data clearly to stakeholders across the business Strong relationship building skills with cross-functional teams
Job Title
Data Analyst