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Job Title


Category Development Manager - Food


Company : Vertical Advantage


Location : peterborough, east anglia


Created : 2025-04-25


Job Type : Full Time


Job Description

The Business:We've partnered with a category-leading FMCG business working in the Food & Drink industry that owns some of the most well-known brands in the category. The company generates a turnover of well over 1 billion globally and is a business that offers loads of great benefits, an exciting culture, training, and progression opportunities.The Role:You will be focused on unlocking category value and growth opportunities with retailers through the translation of market data & insight into actionable plans. You will need to broaden the sphere of influence and build close relationships with key external contacts with the retail customers.Work closely with the brand marketing, Innovation, and MS&P teams and ensure clear category, consumer, shopper, and retailer rationale for the brands and retailer considerations are operated on in the planning/innovation process.Main ResponsibilitiesEstablish the category by developing and executing a long-term plan and strategyWork with the commercial and marketing teams to support NPD initiatives according to category and customer-centric thinkingGenerate key category insights by overlooking and analysing consumer behaviours and market trends, identifying new business opportunitiesOptimise ranges by developing and leading Category Management projectsHelp deliver financial and strategic objectivesUnlock category growth in the grocery channel within 2 of the most strategic accountsKey RequirementsExperience in category / Category Insight within the FMCG sector or a strong data lead agency (e.g. Nielsen, Kantar, IRI, dunnhumby)Proficient skills in Microsoft Office, including Microsoft Excel and PowerPointEffective interpersonal skills and a strong ability to negotiateStrong understanding of category developmentDegree or equivalent