Job Title

Digital Marketing Manager Reporting to:Head of Marketing Working alongside:Marketing Team Location:Flexible working (3 days in office), Head office based in Swindon Key Responsibilities: Digital Marketing Strategy Development:Formulate and execute comprehensive digital marketing strategies aimed at driving traffic, engagement, and lead conversions. Global Website Optimisation:Spearhead the launch, management, and continuous optimisation of The CFO Centre’s new global website, ensuring its evolution to maximise traffic and user experience. Cross-functional Collaboration:Lead collaboration efforts with cross-functional teams across the UK and other countries to ensure cohesive digital strategy implementation. International Digital Support:Provide strategic support to other countries regarding digital activities, ensuring global consistency and effectiveness. Agency Relationship Management:Oversee and manage a diverse range of agency relationships, ensuring alignment with strategic goals. Performance Metrics Analysis:Conduct in-depth analysis of digital marketing performance metrics, providing actionable insights to refine and enhance channel effectiveness. Industry Trend Adaptation:Stay abreast of industry trends and emerging technologies, integrating innovative approaches to maintain a competitive digital strategy. Digital Advertising Campaign Leadership:Assume overall responsibility for digital advertising campaigns, including PPC, display, and social media ads, ensuring strategic alignment and optimal performance. SEO Strategy Execution:Lead SEO performance initiatives and strategy. Holistic Performance Oversight:Maintain a strategic overview of key performance metrics, including website analytics, paid media performance, and other critical digital indicators. Team Management:Direct management of a team of 1. Qualifications: Bachelor's degree in Marketing, Digital Media, Communications, or at least 5 years experience working in a senior, managerial digital marketing role – preferably working in a B2B company. Performance driven and commercially focussed, used to working to lead generation targets. The ideal candidate would be action orientated and have a clear understanding of ROI. Excellent communication and project management skills. Exceptional leadership and team management abilities. Creative thinker with the ability to develop innovative digital campaigns. Strong analytical skills and the ability to interpret data to make informed decisions. Proven experience in digital marketing, with an excellent understanding of SEO, SEM, and social media marketing. Proficiency in web analytics tools (e.g., Google Analytics) and digital marketing platforms (e.g., Google Ads, Bing Ads). Experience with content management systems (CMS) and basic HTML/CSS knowledge is a plus. Experience of using AI platforms. Experience in using headless CMS system. KPIs: Digital Marketing Strategy Development: Traffic Growth: Percentage increase in website traffic. Engagement Rate: Average session duration and pages per session. Lead Conversion Rate: Percentage of visitors converting into leads. Performance Metrics Analysis: ROI on Digital Campaigns: Return on investment for digital marketing efforts. Channel Effectiveness and lead, deal and win generation: Performance comparison across different digital channels. Conversion Rate Optimisation (CRO): Improvement in conversion rates over time. Agency Relationship Management: Agency Performance: Evaluation based on predefined performance metrics. Cost Efficiency: Budget adherence and cost savings. Digital Advertising Campaign Leadership: Click-Through Rate (CTR): Percentage of ad impressions that result in clicks. Cost Per Acquisition (CPA): Average cost to acquire a customer. Ad Spend ROI: Return on investment for advertising spend. SEO Strategy Execution: Organic Traffic Growth: Increase in traffic from organic search. Keyword Ranking Improvement: Number of keywords ranking in top positions.#J-18808-Ljbffr