Job Title

About us:Splash Games (a NextGen Play business) is a UK-based tech startup building the next generation of skill-based mobile gaming. Players compete for real-money prizes in games that are light, fun, and fair. Were early-stage but growing fast, with strong retention and monetisation metrics - and now were ready to ramp up acquisition.To help us hit our ambitious growth targets, were looking for a top-tier, data-driven Fractional UA Specialist to lead our paid UA efforts across Meta, Apple Search Ads (ASA), and emerging in-game ad networks on a part-time basis.About the role:Develop and execute high-impact UA campaigns across Meta and ASA, with the goal of acquiring quality users at scale.Test and launch campaigns on in-game ad networks (e.g., PropellerAds, Unity Ads, etc.).Own performance metrics (CPI, ROAS, retention) and continuously optimise creatives, targeting, and spend (via AppsFlyer).Use data and analytics to identify opportunities, iterate quickly, and scale what works.Collaborate with the founding team to align on targets, creative strategy, and insights.Required Skills & Experience:A UA expert with proven experience in growing mobile apps (ideally with experience in mobile games).Youve run profitable campaigns on Meta and ASA, and have experience testing/adapting to new platforms.Youre data-obsessed - driven by metrics and results.You thrive in start-up environments: fast-moving and full of opportunity.Youre commercially minded and motivated by performance and results.What We OfferFull remote flexibilityWork with a promising UK-based mobile gaming startup with real tractionGenerousperformance-based bonus schemefor hitting acquisition goalsThe chance to make an instant, visible impact on a growing companyAutonomy to test new strategies and shape UA from the ground upCompensationThis is a fractional contract role - were open to structuring it around your daily or hourly rate.If you're driven by data, creative problem-solving, and passionate about mobile gaming growth, we can't wait to meet you. Apply now and tell us how you'd take Splash Games to the next level!Job Types: Part-time, FreelancePay: 350-700 per dayTeam Splash Games