Job Title

Mothercare Global Brand are looking for a Head of Brand Marketing to own the strategic direction and execution of our marketing and gain a clear understanding on the ROI on the outputs of the department. Store marketing execution and experience is still the key driver of retail sales and profit and will be the key focus of this role.This role sits at the heart of the business, championing the brand vision to inspire a talented brand team, guide franchise marketing efforts globally, and ensure creative consistency and excellence in everything we do. This role doesnt have direct to consumer channels and requires a strong collaborator.Key Accountabilities/ResponsibilitiesStrategic LeadershipLead the global brand marketing strategy, ensuring alignment with business objectives and commercial priorities. Translate consumer and market insights into compelling, results-driven marketing plans.Performance & InsightMeasure the impact of global marketing investment and franchise partner activities, analyse results and share actionable insights with the wider business. Continuously refine strategies to improve effectiveness and ROI.Global Planning & ExecutionLead the integrated marketing planning process across product and brand categories. Ensure the timely delivery of seasonal campaign assets, creative toolkits, and franchise guidelines in line with go-to-market milestones.Franchise Partner CollaborationBuild strong, collaborative relationships with franchise partner marketing teams. Understand their business needs and consumers to inform global planning and support local implementation that strengthens brand equity and drives profitability.Creative & Campaign DevelopmentPartner with internal teams and external talent to deliver inspiring and effective creative campaigns. Provide clear and ambitious briefs, and oversee execution to ensure high standards of quality and brand integrity.Brand StewardshipAct as brand custodian, ensuring consistency of tone, visual identity and storytelling across all touchpoints. Champion the importance of brand across the wider business.Team Leadership & DevelopmentInspire and manage a high-performing team across marketing, design, operations and digital. Provide clear direction, mentorship and development opportunities, nurturing a collaborative and innovative culture.Cross-Functional InfluenceWork closely with the Commercial, Buying, Design & Merchandising teams to align marketing efforts with key trading moments and product priorities.Key RelationshipsFranchise partner marketing teamsCommercial teamBrand teamBuying, Design and MerchAgencies and freelancersKnowledge & SkillsProven track record in retail brand marketing leadership, ideally within global retail, or franchised modelsDeep understanding of global go-to-market processes across retail, e-commerce and marcommsStrong creative judgement paired with commercial acumenExcellent communication, stakeholder management and influencing skillsExperience working with franchise, distributor or trade partners in global marketsAbility to lead, inspire and develop diverse marketing teamsStrong planning and organisational skillsCIM or equivalent marketing qualification preferredPassionate about brand, product and consumersBest ThingsIf youre looking for a career change, why not take your search global? Or at least to a global business with their home in the UK. Working from our new Head Office in Apsley, youll find opportunities that reach families and franchise partners all around the world.Whether youre interested in product design, finance, people management or another passion, each of our teams offer a unique experience but the same chance to collaborate with brilliant people and grow your career. So, if weve piqued your interest and you want to know more, keep on scrolling. Weve been on quite the journey and theres lots to know about us, starting with our business areas and the amazing mums at the heart of our brand if you're interested in finding out more, come and take a look at our website https://www.mothercarecareers.com/