Job Title

GTM Planner/Strategist | Global B2B Agency | London (2 days) | 65k/70kSuperb opportunity for a Go-to-market Planner/Strategist to join a leading b2b agency with a global outreach. You'd be working on campaigns spanning EMEA and NAM to deliver integrated programs and solutions that drive demand and create impact, whilst offering top-tier strategic support. Key Responsibilities:Act as a strategic partner, crafting insight-driven solutions across the marketing funnel.Develop multi-channel programs that align content, media, ABM, and digital to enhance engagement and demand.Create audience segmentation, buyer personas, and journey maps based on industry, role, and behavior.Leverage data, research, and analytics to optimize marketing programs, generate insights, and measure impact.Utilize performance data, intent signals, and market insights to refine targeting, messaging, and channel selection.Ensure GTM plans align with marketing KPIs and sales enablement goals, bridging sales and marketing efforts.Enhance data-driven decision-making in media and other marketing functions to track full-funnel performance.Build partnerships with publishers, tech vendors, and external stakeholders to improve outcomes.Collaborate with Account and Growth teams on client acquisition and expansion strategies. Experience in the B2B realm is crucial. 2 days a week in London, paying between 65k - 70k, various other perks. Would be great to discuss in more detail.