Are you passionate about creating advertising that not only informs but also transforms lives within the healthcare sector?At Havas Lynx, a global advertising agency at the forefront of healthcare communications, we combine unmatched creativity, extensive expertise, and a deep understanding of the pharmaceutical and healthcare field. Our communications resonate deeply with audiences and adhere to the highest standards of healthcare advertising.Committed to driving meaningful changea change built on a foundation of rich experience, inspired by innovation, and confirmed through our proven track recordwe work in close partnership with healthcare professionals, patients, carers, and leading pharmaceutical brands to navigate the complex challenges of today's healthcare landscape. Our approach blends strategic insights and deep scientific acumen with cutting-edge creativity and digital innovation, crafting campaigns and solutions that significantly improve people's lives.Were a team of over 400+ people in Manchester and London, with a history spanning over 35 years and an ever-evolving future. You can get a feel for the #LYNXLife through our YouTube #LYNXLife playlist, Instagram, Facebook, LinkedIn, and Twitter.Everything this company achievesevery life it saves, every penny it makes, every policy it changes, every award it winsis down to everyone who works here.Please note that this role is based in Manchester, and our current hybrid working arrangement requires office attendance on Mondays, Tuesdays, and Thursdays.Summary of our role:The role of a Planner will see you apply your strong strategic knowledge and inquisitive nature to shape, inform and support your projects strategy. You will take ownership of your own projects demonstrating a good understanding of the industry and the brand. You will cultivate good relationships with your clients and colleagues. You will work collaboratively with all disciplines in your team in order to feed into the briefing process of projects, playing an integral role in your agency, working with your team to develop and implement the overarching strategy, which acts as the foundation for your teams campaign. Your knowledge and experience will be used to support the Senior Planner to mentor Planning Executives in the team and help develop their capabilities.What you can expect to be doing:You will proactively ensure a thorough understanding of the brand, product and overarching strategy for the project you are assigned to ensure your research is appropriate to the campaigns directionYou will work with the Senior Planner and/or Head of Strategy to lead in strategic activity. Ensuring that the teams outputs are in line with client expectationsYou will take responsibility for the shaping and delivery of the research and insights for your own projectsYou will proactively liaise with the relevant Account Handler to identify how research findings will be used to inform campaigns KPIsYou will perform competitor analysis reviewing activity, behaviour and data to identify strengths and weaknesses. Make informed recommendations based on your findings that support the strategyYou will develop strong collaborative relationships with Account Handlers and Creatives on your team, in order to push the brief to its potentialYou will be able to effectively interpret insights presented by a Planning Executive/Research Executive to shape the strategy for a project, presenting your ideas to the Senior Planner with a clear rationaleYou will grow and utilise the strategic toolkit and have a strong knowledge of various research tools in order to support in any research you conductYou will proactively ensure that the strategy is considered and adhered to throughout all stages of the projects life cycleYou will be adaptable to working across digital projects, extensive research projects, brand development and workshops depending on the projectThis role could be a great fit for you if:You have 2 + years experience in a similar roleBrand management experienceSome healthcare experienceCreative advertising experienceWhat you can expect from usA supportive and challenging environment in which you will have the opportunity to learn, grow, and make an impact that matters. We put a huge investment into #LYNXLife and our #LXAcademy internal programmes. Its a unique initiative that aims to reward hard work, reduce pressures, and ensure that we can all enjoy our time at Lynx. Our strategy is to build capabilities internally and inspire the best talent, so we can continue to deliver on our mission.You can also expect a whole host of benefits, including:Hybrid Working 3 days in the office (flexible working options are available for in-office days)Starting holiday allowance of 28 days annual leave + Bank Holidays, with increasing allowance connected to length of serviceOption to buy, carry or sell holidaysEarly Friday finish throughout the yearSeasonal working hoursEnhanced family leave, pay and return to work benefit schemeExtensive L&D supportSabbatical opportunitiesSeason ticket interest free loans for travelCycle to work schemeLife insurance (4x salary)Company pension schemeFully compensated company eventsVolunteer daysWellbeing programme including sports clubs, discounted gym memberships, free onsite flu vaccinations, extended lunch breaks on Wellness Wednesdays and much more+Medicash healthcare benefit24/7 access to a free, confidential and independent Employee Assistance ProgrammeGet in touch to find out how we can make an impact that matters together.
Job Title
Brand Planner