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Role Title: Marketing Executive (Page Bros & Art Angels Publishing)About the Role:This role is responsible for developing and executing marketing strategies that drive growth and enhance brand visibility for two distinct yet related businesses within the same group: Page Bros (commercial printing and secure examination printing) and Art Angels Publishing (greeting card design and wholesale distribution). The role requires a versatile individual capable of managing diverse marketing activities across B2B and B2C landscapes.Main Places of Work:Art Angels PublishingIs this the next step in your career Find out if you are the right candidate by reading through the complete overview below.13-15 St Georges StreetNorwichNR3 1ABHours:36 hours per week08:45 17:00 hrs, Monday to Friday (unpaid 60 minute break)Key Responsibilities:Brand Management: Maintain and enhance the Page Bros brand identity, ensuring consistent messaging and visual representation across all marketing materials.Marketing Collateral Development: Create compelling marketing materials, including brochures, case studies, website content, presentations, and email marketing campaigns, targeting specific industry sectors (e.g., education, government, corporate).Digital Marketing: Manage the Page Bros website, optimize for search engines (SEO), and develop and execute digital marketing campaigns (e.g., email marketing, social media marketing, paid advertising).Lead Generation: Develop and implement strategies to generate qualified leads for the sales team, including online and offline activities.Market Research: Conduct market research to identify industry trends, customer needs, and competitor activities.Event Management: Organize and participate in relevant industry events, trade shows, and conferences.Public Relations: Manage media relations and develop press releases to promote Page Bros expertise and services.For Art Angels Publishing (Greeting Card Design & Wholesale):Brand Management: Develop and maintain the Art Angels Publishing brand identity, ensuring it resonates with target retailers and consumers.Product Marketing: Support new product launches with effective marketing campaigns, including online and offline promotions.Trade Marketing: Develop and execute trade marketing programs to support sales through retail networks, including point-of-sale materials, trade advertising, and promotional offers.Digital Marketing: Manage Art Angels Publishings online presence, including website, social media channels, and online marketplaces.Content Creation: Create engaging content for social media, blog posts, email marketing, and other marketing channels.Retailer Communication: Develop and maintain strong relationships with key retailers through regular communication and marketing support.Market Analysis: Monitor market trends and competitor activities in the greeting card industry.Catalogue Production: Assist in the production and distribution of seasonal catalogues.General Responsibilities (Both Businesses):Reporting and Analysis: Track marketing campaign performance and provide regular reports on key metrics.Collaboration: Collaborate effectively with internal stakeholders (sales, design, production) and external vendors (printers, designers, agencies).Staying Up to Date: Keep abreast of the latest marketing trends and technologies.Required Skills and Experience:Proven experience in a marketing role, ideally with experience in both B2B and B2C marketing.Strong understanding of marketing principles and best practices.Excellent written and verbal communication skills.Proficiency in digital marketing tools and platforms (e.g., Google Analytics, social media management tools, email marketing software, CMS systems).Experience in content creation and marketing collateral development.Strong organizational and project management skills.Ability to manage multiple projects simultaneously and meet deadlines.Creative thinking and problem-solving skills.Experience in the printing or publishing industry is a plus.Ability to work independently and as part of a team.Personal Attributes:Highly motivated and results oriented.Adaptable and flexible.Strong attention to detail.Positive and proactive attitude.This role offers a unique opportunity to make a significant impact on two distinct businesses within a growing group. The successful candidate will be a highly motivated and versatile marketing professional with a passion for driving growth and building strong brands.How to Apply:If you want to make a positive difference and can work in proactive ways; send a CV and covering letter to jobs@pagebros.co.uk .#J-18808-Ljbffr