As Brand Manager, you will develop and implement marketing strategies and plans for a dedicated client in line with budgetary and time constraints, in order to drive sales.You will work with the Marketing Director, and your client dedicated colleagues to develop marketing and trade marketing plans that deliver against brand objectives.You will ensure that you understand your product categories to identify growth opportunities.You will ensure that you understand past and current competitor activity to identify opportunities and provide insights into brand plans.You will develop briefs for advertising, media, point of sale and packaging design agencies; effectively working with agencies to ensure activities are implemented in line with the brief.Increase your chances of an interview by reading the following overview of this role before making an application.You will be responsible for the implementation of Marketing plans through:Design and implementation of brand strategies and activities.Reporting to client on progress and performance of your brands monthly and quarterly business updates.Monitoring budgetary expenditure on a monthly basis with clients and individual trade channels.QualificationsRelevant and recent Marketing experience in consumer packaged goods is essential and knowledge of grocery and/or pharmacy trade sectors is preferred.Experience with Health & Beauty / OTC / Licensed medicines is preferred.Working knowledge/experience of highly regulated markets is preferred.Marketing degree is preferred.Good standard of general education including Math and English.Required SkillsWorking knowledge of Marketing (media and distribution) channels.Working knowledge of commercial and financial principles in order to forecast effectively, produce robust marketing plans and client presentations.The ability to use Excel to an intermediate level in order to analyse data, gather insight and produce financial reports for the client.The ability to use PowerPoint to an intermediate level in order to create engaging and professional presentations for the client and sales team.The ability to use Word to intermediate level in order to produce minutes of client meetings and letters to the trade.The ability to utilise the companys sales database in order to draw out information for reports and presentations.The ability to communicate highly effectively with colleagues, client and agency contacts up to Director level.The ability to use initiative and work autonomously in order to manage your own responsibilities.Attention to detail to ensure that work is completed accurately and professionally.#J-18808-Ljbffr
Job Title
Brand Manager