Were looking for a PPC specialist to take charge of our campaigns and advertising within the regulated financial sector. Taking lead of the optimisation and executing campaigns with clear reporting and performance updates.Fantastic benefits for the successful candidate are a competitive salary up to 60k DOEYearly performance-based bonus25 days annual holiday (+1 additional day per year up to 30) + Bank HolidaysFlexible working arrangementsPrivate HealthcareEnhanced pension contributionKey ResponsibilitiesCampaign Strategy & Management:Develop and manage high-performing PPC campaigns on Google Ads, Microsoft Advertising, and other platforms.Create and optimize targeted campaigns for different customer segments.Implement advanced audience targeting strategies while adhering to FCA guidelines.Ensure all campaigns comply with financial promotions rules and regulatory requirements.Performance Analysis & Optimisation:Analyse user behaviour and conversion funnels to identify opportunities for improvement.Conduct A/B testing on landing pages and ad copy to enhance conversion rates.Optimize campaigns based on risk metrics and customer quality indicators.Monitor and adjust bid strategies to maintain efficient cost per acquisition (CPA).Develop and implement remarketing strategies that align with regulatory requirements.Analytics & Reporting:Utilize Google Analytics, Microsoft Advertising, and other tools to track and report on campaign performance.Generate comprehensive reports on key metrics including CAC, conversion rates, and ROI.Provide data-driven insights to inform strategic decisions.Monitor competitor activity and market trends.Cross-Functional Collaboration:Work closely with Compliance to ensure all campaigns meet regulatory standards.Partner with the Risk and Collections teams to align acquisition strategies with business objectives.Collaborate with other marketing team members to support wider digital marketing initiatives including email and SMS campaigns.About Express RecruitmentExpress Recruitment has been offering exceptional recruitment solutions across the East Midlands since 1987, exceeding expectations every time of over 267,000 candidates.We supply a diverse range of sectors including Engineering, Technology, Professional Services, Languages, Sales & Marketing, Call Centres, Commercial, Manufacturing, Local Authority, NHS, Education and Voluntary organisations. Find all of our current vacancies on https://bit.ly/3IaEnI7Not quite found the right role for you yet? Let us do the scrolling for you! Your search for a new role has never been so easy, just fill in our contact form on https://bit.ly/3NHa9NR or give us a call on 0115 924 0010 and we will do the rest for you.Vacancy SummaryHours: Monday-Friday, 9:00am-5:00pm with early finish on a FridaySalary: c60,000 per annum D.O.ELocation: Nottingham, NottinghamshireBasis: PermanentUnfortunately, we are unable to contact all candidates due to the large volume of applications we receive. If you have not heard from a consultant within the next three days, please assume that you have not been successful on this occasion. Please do not hesitate to apply for other suitable roles in the future.
Job Title
Senior PPC Lead