Lead Analyst - Marketing Mix Modelling (MMM)Location: Remote or Hybrid (Office is in central London)Salary: 70,000 base plus bonusType: Full-TimeA leading global gaming firm is seeking a new Lead Analyst to join the team. Our client excels in utilizing advanced econometric modelling to dissect and optimize every element of their client's marketing strategies. They aim to translate complex analytical insights into clear, actionable strategies that drive impactful marketing decisions.Role Overview: As a Senior Analyst, you will be integral to delivering high-quality marketing mix modelling (MMM) evaluations. Your expertise will help in collecting and preparing data from diverse sources, using statistical tools such as R, Eviews, and Excel to make a solid model. You will translate these results into compelling presentations, effectively communicating insights to our clients.Key Responsibilities:Lead the collection and preparation of data from multiple sources for MMM evaluations.Utilize statistical analysis tools to create detailed and accurate models.Develop clear, actionable presentations to convey insights to clients.Engage in the innovation and development of new analytical tools and techniques.Collaborate with senior team members on R&D projects to advance the consultancy's offerings.Maintain regular communication with clients to address data issues and present findings.Candidate Profile: We are looking for a motivated and independent-minded analyst with a passion for data-driven marketing solutions. Ideal candidates will have a strong background in marketing mix modelling and a knack for translating complex data into meaningful insights.Qualifications:Strong experience of hands-on MMM modelling.Strong analytical skills with the ability to see through details and understand the bigger picture.Proficiency in working with large datasets and extracting key insights.Ability to explain complex models in clear, understandable terms.Confidence in presenting analysis output to both colleagues and clients.Exceptional attention to detail and the ability to work independently.Enthusiastic about collaboration and contributing to a diverse team.Benefits:Flexible working arrangements, including the option for fully remote or hybrid work based out of London.Opportunities for professional growth and development within a supportive and innovative team.Occasional travel to client locations for presentations and collaboration.
Job Title
Econometrician - Gaming