Senior Digital OfficerJob Type 12 Month Fixed-term contractLocation Central London (Bloomsbury)Salary 41 k with excellent benefits including 25 days holiday, private healthcare, leisure travel insurance, health & wellbeing allowance, interest-free season ticket loan and cycle-to-work schemeHours 35 hours per week; hybrid working (2-3 days in the office per week)Are you passionate about digital content, user experience and analytics? Do you have excellent digital skills and a keen eye for detail? We are looking for a Senior Digital Officer to champion our website and CRM, providing support and training for all users. You'll ensure our digital content is user-friendly, optimised for SEO, and adheres to FDFs style and branding.Key responsibilitiesDrive online traffic and enhance user experience through strategic digital content.Supervise the review and maintenance of digital content, ensuring it is accurate, engaging, and optimized for SEO.Plan, advise on best practices, and execute digital campaigns across email, social, and website.Support the Content Manager and policy teams with sourcing and creating images, videos, and infographics.Investigate and troubleshoot website issues, escalating as necessary.Assist with analytics reporting, CRM administration, and providing support to the Digital Officer.Manage digital analytics, track user journeys, measure conversion rates, and implement website improvements.Provide training and support for CMS, CRM, and email platforms.Develop website, CRM, and email marketing platform protocols and policies.Write and update user guides, provide advice on best practices, and plan and implement staff training.Define and implement administrative standards and processes for CRM inputting.Create and update email templates, support and train users, and advise on mailing best practices.RequirementsAn interest in digital marketing and content.Excellent digital skills and attention to detail.Working knowledge of CMS platforms, preferably Optimizely.Understanding of relational databases/CRM systems.Knowledge of Google Analytics or similar.Knowledge of email marketing platforms, preferably Mailchimp.Knowledge of HTML.Experience with integrated platforms (CRM, CMS, email marketing solutions).Desirable: Adobe Creative Cloud products, video editing software, understanding of data protection, digital platform integrations, content design principles, web design standards, and web accessibility standards.Our Workplace: Were based in the heart of central London in a modern, bright open-plan office. We have a friendly work culture with great break-out spaces, quiet booths and opportunities for flexible-working. Our Feel Good for Life team regularly organises events and activities to promote positive health and wellbeing.To apply: Please send us your CV by Thursday 27 February 2025, 4pm. Only successful applicants will be contacted. Equal Opportunities: We are an equal opportunities employer and welcome applications from all backgrounds. We are open to discussing flexible working arrangements and reasonable adjustments for disabilities or medical conditions.
Job Title
Senior Digital Officer